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How to Profit from Leveraging Customer Life Cycle Segmentation Frameworks for Employee Life Cycle Management
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Do you really understand your employees? Didn’t think so. We faced a similar problem – we didn’t fully understand our customers. And we were losing them.
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Here’s a snapshot of the core customer life cycle framework. Do you see how it can be applied to employee life cycle management?
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What are the critical elements for customer life cycle management? Strategy first…
Strategic Elements
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
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Remember our first key takeaway…
Disciplined life cycle strategies translate to successful business processes and solutions
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What are the critical elements for customer life cycle management? Now build a foundation…
Foundational Elements
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results,
accountability
• Operations Prepare to support business initiatives
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Remember our second key takeaway…
Build a disciplined life cycle foundation to foster successful business process and solutions
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The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.
Net Promoter Score
Total Shareholder’s Return
Employee Attitudes
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• Define attributes and characteristics of engaged employees
• Identify currently engaged employees
• Predict potential engaged employees
• Determine initiatives that impact employee engagement
• Build succession plans and roadmaps
The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.
How Do We Use Our Strategic Framework and Foundational Elements to…
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Complex segmentation schemas are critical to life cycle management.
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Complex segmentation schemas are critical to life cycle management.
• Conversations
• Behavior
• Interactions
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Segmentation schemes categorize an individual’s belief system, attitudes, behavior, interactions and performance.
• Demand-Based Market Segmentation
• Global Segmentation
• Proactive Management Segmentation
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Let’s see how this can work in practice in your organizations…
PROBLEM Create a holistic “early warning system” to predict significant change in the employee engagement.
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• Early identification of employees at risk of disengaging
behaviors
• Segmentation to capture employees’ leadership, expertise,
effectiveness and level of engagement
• Identifying changes in behavior over time to predict
disengagement patterns
• Create solutions to intercept and re-engage target employees
SOLUTIONS
Let’s see how this can work in practice in your organizations…
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Let’s see how this can work in practice in your organizations…
VALUE Integrating employee segmentation deepens employee relationships and maximizes business revenues.
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What would it take to implement this Employee Life Cycle Management Strategy?
• Strategic Elements
• Foundational Elements
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What would it take to implement this Employee Life Cycle Management strategy?
Plan Your Strategy
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
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What would it take to implement this Employee Life Cycle Management strategy?
Build Your Foundation
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results,
accountability
• Operations Prepare to support business initiatives
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What do you think?
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Aristotle
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THANK YOU!
For more of Marcia Tal’s thinking about how her approach to analytics can help you profit from the hidden value in your data, visit http://talsolutions.com Tal Solutions Marcia Tal, Founder 347-478-5194 Talsolutions.com © 2014 Tal Solu5ons, All Rights Reserved