Download - Taking the “Starbucks Experience” digital
Sources1. 2013 Annual meeting of shareholders2. Starbucks still feeling a buzz from mobile payments, Mobilepaymentstoday.com, 20133. Starbucks Coffee 2012 Biennial Investor Conference4. Starbucks Rates Number 1 in Study of Most Socially Engaged Companies by Research Firm PhaseOne5. Mystarbucksidea.com6. BusinessWeek, Starbucks Schools Other Retailers on Mobile Payments, 20127. MIT Sloan Management Review, How Starbucks Has Gone Digital, April 2013
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34.8 million
Reduced 10 secondsfrom every card or mobile phonetransaction, cutting customers’time-in-line by
94% of all Facebookusers are either a Starbucksfan or are friends with one
In 2012, the company booked
in payments via its loyalty card
900,000 hours
~ 100,000
of its mobile apps /week
~DOWNLOADSDOWNLOADS
visitors on Starbucks web sitesand mobile applications
$3 billion
900,000followers onInstagram
3.4 millionTwitter followers
54 millionFacebook fans
Starbucks is #1socially engagedcompany
Engaging customers
through social media
offline customer experience
Creating the digital
Starbucks
Access to local contentsuch as local news, localrestaurant reviews fromZagat or check-in via Foursquare
In-store customers premium digitalcontent: The New York Times, The Economist,The Wall Street Journaland other publications
Digital Network
offers:
“Starbucks experience”
Bridging the online and
Creating a digital advantage
Processes 3 millionmobile payments a week
20% of all loyalty cardtransactions conducted via mobile
Aims to collect 10% of in-storepayments via mobile by the end of 2013
active users of itsmobile payment system7 million
Leading the way
in mobile payments
My Starbucks Idea collected over
50,000 customer submitted ideasFuels customerdriven innovation
Improved stockperformance
~$73 $8
~Reduced transactionalcharges through its mobilepayment system, loweringits operational costs
30% of all in-store transactions are now prepaid, improvingcash flow 2009
July 2013
30% PrepaidTransactions
#digitaltransformation
Everything we are doing in digital is about enhancing andstrengthening connections with our customers in only the waythat digital can and only the way that Starbucks can.
Adam Brotman, Chief Digital Officer
Taking the“Starbucks Experience”digital