Download - Taking a Snowball through Hell - The politics of governance, decision-making and ownership
![Page 1: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/1.jpg)
![Page 2: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/2.jpg)
ADD PRESENTATION TITLE HERE (GO TO: VIEW / MASTER / SLIDE MASTER TO AMEND)ADD PRESENTER’S NAME HERE / ADD DATE HERE © Copyright EDF Energy. All rights reserved.
Taking a Snowballthrough Hell
The politics of governance,decision-making and ownership
![Page 3: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/3.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Where you want to get to
You
![Page 4: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/4.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Where you want to get to
You
A good-looking,user-friendly,inexpensivewebsite
![Page 5: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/5.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
![Page 6: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/6.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
![Page 7: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/7.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
bewilderment
![Page 8: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/8.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
bewilderment
ineptitude
![Page 9: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/9.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
bewilderment
ineptitude
ignorance
![Page 10: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/10.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
bewilderment
ineptitude
ignorance
impatience
![Page 11: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/11.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What stops you from getting there
You
A good-looking,user-friendly,inexpensivewebsite
pride
fear
bewilderment
ineptitude
ignorance
impatience
despair
![Page 12: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/12.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What you can do about it
Tackle those feelingsIf every problem (financial, strategic, timetabling, resources) issolved but these feelings are not dealt with, you will not get toyour goal
![Page 13: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/13.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What you can do about it
Tackle those feelingsIf every problem (financial, strategic, timetabling, resources) issolved but these feelings are not dealt with, you will not get toyour goal, which is a good-looking, user-friendly, inexpensive website
![Page 14: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/14.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
What you can do about it
Tackle those feelingsIf every problem (financial, strategic, timetabling, resources) issolved but these feelings are not dealt with, you will not get toyour goal, which is a good-looking, user-friendly, inexpensive website because these feelings will slow down, hinder, trip up, deflector even de-rail your project.
![Page 15: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/15.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
![Page 16: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/16.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor ■ Customers ■ Suppliers ■ Content providers ■ IT ■ Business areas
![Page 17: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/17.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor ■ Customers ■ Suppliers ■ Content providers ■ IT ■ Business areas
![Page 18: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/18.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor ■ Customers ■ Suppliers ■ Content providers ■ IT ■ Business areas
Personas
![Page 19: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/19.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor ■ Customers ■ Suppliers ■ Content providers ■ IT ■ Business areas
Personas
‘Personas representbehaviour patterns’
![Page 20: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/20.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor ■ Customers ■ Suppliers ■ Content providers ■ IT ■ Business areas
Personas
- Suzy Homemaker- Bob Businessman- Rita Retiredperson- Stefan Student
![Page 21: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/21.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor
■ Suppliers ■ Content providers ■ IT ■ Business areas
Personas
![Page 22: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/22.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor
■ Suppliers ■ Content providers ■ IT ■ Business areas
Personas ‘personas representbehaviour patterns’
![Page 23: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/23.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Think about your stakeholders
■ Owner/sponsor
■ Suppliers ■ Content providers ■ IT ■ Business areas
- Otto Owner- Frederica Finance Officer- David Designer- Sudhir Supplierofcms- Charles Contentprovider- Ivan IT-techperson- Brigit Businessmanager- Sofia Secretary- Eric Executive- Tom Techteamleader- Michael Marketing- Chirag Customersupport
![Page 24: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/24.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Make personas for them
■ Owner/sponsor
■ Suppliers ■ Content providers ■ IT ■ Business areas
- Tom Top-Brass
- Shirin Supplier
- Clare Contentprovider
- Ivan IT-techperson
- Marcel Manager
- Dan Designer
- Winnie Workerbee
![Page 25: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/25.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Find each persona’s emotional sore spot
Tom Top-Brass
Shirin Supplier
Clare Contentprovider
Ivan IT-techperson
Marcel Manager
Dan Designer
Winnie Workerbee
Bewilderment
Fear
Despair
Impatience
Ignorance
Pride
Ineptitude
What’s this web thingie anyway?
We’ll be sunk if this fails
I’ll never get it all done
This project is run by idiots
What’s the point of this?
My design is going to be ruined
It’s too complicated for me
![Page 26: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/26.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Tom Top-Brass What’s this web thingie anyway?
■ Why the new website will add to his bottom line (facts and figures)
■ Why websites matter to his customers (analysis from similar industries)
■ Why it will strengthen his own position (gains from web = his lustre)
Once he accepts, he owns.Once he owns, he can help constructively with decision-making
![Page 27: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/27.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Shirin Supplier We’ll be sunk if this fails
■ Demonstrate to him your commitment to timescales
■ Be seen to be proactive in solving problems at your end■ Be clear to him that you are denying yourself scope creep
Once he accepts, he owns.Once he owns, he can help constructively with decision-making
![Page 28: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/28.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Clare Contentprovider I’ll never get it all done
■ Clarify with her early what she needs to do
■ Let her know the timetable and where her tasks fit in
■ Get her to plan her resources (editors, organisers, proofreaders)
Once she accepts, she owns.Once she owns, she can help constructively with decision-making
![Page 29: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/29.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Ivan IT-techperson This project is run by idiots
■ Get him talking to the CMS vendor from the start
■ Show him why you are making the choices you are
■ Ask him to plan the post-project technical support
Once he accepts, he owns.Once he owns, he can help constructively with decision-making
![Page 30: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/30.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Marcel Manager What’s the point of this?
■ Show him how the website will help his department or area
■ Demonstrate how it will gain him efficiencies (facts and figures)
■ Remind him that being involved in a successful project helps his career
Once he accepts, he owns.Once he owns, he can help constructively with decision-making
![Page 31: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/31.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Dan Designer My design is going to be ruined
■ Make sure that he knows that your changes to his design are justified by customer needs
■ Get him talking to the CMS supplier and to IT from the start
■ Schedule him to do a final analysis of the website for the top brass: the designer’s last chance to blow his own horn
Once he accepts, he owns.Once he owns, he can help constructively with decision-making
![Page 32: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/32.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Tackling those feelings
Solve each persona’s emotional sore spot
Winnie Workerbee It’s too complicated for me
■ Ask for her input on the purpose of the website
■ Listen to her advice on how things are done
■ Get her estimates on the time she have to do work, pre-launch and post-launch
■ Make sure she has training and after-training support
■ Never forget her
Once she accepts, she owns.Once she owns, she can help constructively with decision-making
![Page 33: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/33.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
No web utopia
Solving emotional issues in ways that makes each person feel
like an owner helps each person to commit to making decisions
and to stick by them.
![Page 34: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/34.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
No web utopia
Solving emotional issues in ways that makes each person feel
like an owner helps each person to commit to making decisions
and to stick by them. But you can’t solve everything
![Page 35: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/35.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
No web utopia
Solving emotional issues in ways that makes each person feel
like an owner helps each person to commit to making decisions
and to stick by them. But you can’t solve everything . . . so proactively analyse the emotional issues you have
identified via the personas and prioritise them by the impact
they will have on the project.
![Page 36: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/36.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project?
![Page 37: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/37.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project? Those of workers, content owners, marketers, designer, managers
![Page 38: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/38.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project? Those of workers, content owners, marketers, designer, managers■ What emotional issues will deflect the project into delivering something other than your own goal?
![Page 39: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/39.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project? Those of workers, content owners, marketers, designer, managers■ What emotional issues will deflect the project into delivering something other than your own goal? Those of your supplier, IT, managers, designer, owner/sponsor/top brass, designer
![Page 40: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/40.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project? Those of workers, content owners, marketers, designer, managers■ What emotional issues will deflect the project into delivering something other than your own goal? Those of your supplier, IT, managers, designer, owner/sponsor/top brass, designer■ What emotional issues will stop the project?
![Page 41: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/41.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
■ What emotional issues will slow down the project? Those of workers, content owners, marketers, designer, managers■ What emotional issues will deflect the project into delivering something other than your own goal? Those of your supplier, IT, managers, designer, owner/sponsor/top brass, designer■ What emotional issues will stop the project? Those of IT, owner/sponsor/top brass
![Page 42: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/42.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Prioritising issues to address must be in order of their impact on theweb project.Don’t get distracted by the urgent.Keep your eye on the important players:
![Page 43: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/43.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Prioritising issues to address must be in order of their impact on theweb project.Don’t get distracted by the urgent.Keep your eye on the important players: 1. IT, the project owner/sponsor, and the top brass (can stop it)
![Page 44: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/44.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Prioritising issues to address must be in order of their impact on theweb project.Don’t get distracted by the urgent.Keep your eye on the important players: 1. IT, the project owner/sponsor, and the top brass (can stop it)2. Your supplier, designer and business managers (can deflect it)
![Page 45: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/45.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Prioritising issues to address must be in order of their impact on theweb project.Don’t get distracted by the urgent.Keep your eye on the important players: 1. IT, the project owner/sponsor, and the top brass (can stop it)2. Your supplier, designer and business managers (can deflect it)3. Workers, content owners, marketers (can slow it)
![Page 46: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/46.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Deal with the important players by remembering the persona thatrepresents their behaviour, and address those emotions
![Page 47: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/47.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Deal with the important players by remembering the persona thatrepresents their behaviour, and address those emotions 1. IT, the project owner/sponsor, and the top brass Use facts, figures, competitor analyses, and their own strategy
![Page 48: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/48.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Deal with the important players by remembering the persona thatrepresents their behaviour, and address those emotions 1. IT, the project owner/sponsor, and the top brass Use facts, figures, competitor analyses, and their own strategy
2. Your supplier, designer and business managers Use timetables, business gains and your commitment to them
![Page 49: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/49.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Prioritising problems
Deal with the important players by remembering the persona thatrepresents their behaviour, and address those emotions 1. IT, the project owner/sponsor, and the top brass Use facts, figures, competitor analyses, and their own strategy
2. Your supplier, designer and business managers Use timetables, business gains and your commitment to them3. Workers, content owners, marketers Use a clear goal, timetables, and create buy-in by involving them from the start
![Page 50: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/50.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
In the end
It isn’t about solving all the emotional issues
![Page 51: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/51.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
In the end
It isn’t about solving all the emotional issues.
It’s about solving as many important ones as you can.
![Page 52: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/52.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
In the end
It isn’t about solving all the emotional issues.
It’s about solving as many important ones as you can.
Your website depends on you. Be a safe pair of hands.
![Page 53: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/53.jpg)
TAKING A SNOWBALL THROUGH HELLCarolyn Clarke
© Copyright EDF Energy plc. All rights reserved. 2006.
Be a safe pair of hands, if you can, but...
While you can 'persona' your colleagues until you are blue in theface, but what happens when:
1. you don't have total project control, or
2. you are project manager for a powerless sponsor?
![Page 54: Taking a Snowball through Hell - The politics of governance, decision-making and ownership](https://reader034.vdocuments.us/reader034/viewer/2022052521/544289a2afaf9feb098b4697/html5/thumbnails/54.jpg)
ADD PRESENTATION TITLE HERE (GO TO: VIEW / MASTER / SLIDE MASTER TO AMEND)ADD PRESENTER’S NAME HERE / ADD DATE HERE © Copyright EDF Energy. All rights reserved.
THANK YOU