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Innovation in the blue ocean, the robot drone solution
Philippe Vayssac
Chief Innovation Officer
Groupama Rhône-Alpes Auvergne
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Auvergne Rhône Alpes area, France
Crop Risk Insurance
![Page 3: TADSummit, Programmable Telecoms in the Insurance Industry. PLUS Award Winning exo.expert demo and analysis](https://reader036.vdocuments.us/reader036/viewer/2022062523/5a663c9a7f8b9a47688b48b1/html5/thumbnails/3.jpg)
Auvergne Rhône Alpes area, France
Crop Risk Insurance
![Page 4: TADSummit, Programmable Telecoms in the Insurance Industry. PLUS Award Winning exo.expert demo and analysis](https://reader036.vdocuments.us/reader036/viewer/2022062523/5a663c9a7f8b9a47688b48b1/html5/thumbnails/4.jpg)
Auvergne Rhône Alpes area, France
Crop Risk Insurance
![Page 5: TADSummit, Programmable Telecoms in the Insurance Industry. PLUS Award Winning exo.expert demo and analysis](https://reader036.vdocuments.us/reader036/viewer/2022062523/5a663c9a7f8b9a47688b48b1/html5/thumbnails/5.jpg)
« THERE'S NO CHANCE THAT
THE IPHONE IS GOING TO GET
ANY SIGNIFICANT MARKET
SHARE. NO CHANCE »
STEVE BALLMER, MICROSOFT CEO, 2007
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6 Three horizons in a company for GROWTH
Value
Time
Existing Business Model
Core business
Optimization Incremental innovation
From 1 to n
New markets Disruptive innovation
Monopoly business
From zero to 1
Staturps’ principles:
. Design Thinking
. Lean Startup
. Effectuation
Create the future
Right brain
Blue Ocean Strategy
Linear analytic methods
Lean management
Outsourcing
IT team
« with less do more »
Marketing focus group
Statistics, forecast, predict future with past
Left brain
This month Next year Maybe in 20 years
20% 70% 10%
Startups’ domain
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Design Thinking & Effectuation methods and principles
“Users don’t know what they want and can’t tell you what to make”
Working in the Third horizon - the « blue ocean »
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A ROBOT DRONE SOLUTION FOR OUR
CLAIMS EXPERTS (AN EXOSKELETON)
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COSTS crop Risk Insurance in 2016 : • 27 M€
for Groupama Rhône-Alpes Auvergne
• 430 M€ for the Groupama Group
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3 damages in this corn field
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• More SIMPLE
• More CHEAPER
• More QUICKLY (5 minutes… instead of days)
• IN THE FIELD of the farmer with the farmer
• WITHOUT internet connection (rural area)
• TO BUILD shared value: expert, farmer, insurance, and consumer
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• Software (2 iOS apps)
• Hardware (DJI drones)
• Mapping training
• Drone pilot license training
• Repair services
• Tower control
... It’s a solution...
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We went to the field and we did prototypes, prototypes, prototypes, again and again… with our experts and our customers farmers…
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THANK YOU