SXSW: Visual Commerce Impact

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WHAT we’re seeing

WHY it matters

WHAT’s working

HOW to succeed4/

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Social. Smart.

Connected.Early brands focused on engagement.

THE SWELL

The most authentic, compelling and abundant brand assets available.How to harness the entire wave?

THE WAVE’S TRUE VALUE

CC photo credit: Scottish Government

Brands miss out on the wave’s true value.

STILL SKIMMING THE SURFACE

Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets – and it’s changing digital design.

880 billion photos will be taken in 2014.

THE BIG PICTURE

Source: Yahoo

63% agree: customer photos are more trustworthy than brand photos.

VISUALIZE THE TRUST GAP

#top5photos

Client:

Texas Tourism

User:

whitneyredman

Top Converter # 5

#placement

#shoppability

#promotion

3 VISUAL COMMERCE IMPERATIVES

Dolls Kill: Large, HQ photos

Pura Vida: Pairing

Which photos will yield the highest conversion rates?

Photorank predictions

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Photorank predictionsDyson Drury Inn

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#thankyou

Amy Lanigan

V.P. Client Strategy, FluidIan Greenleigh

Director of Marketing, Olapic

@be3d @lanigan