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Social Business DesignPeter KimManaging Director, North America@peterkim

March 15, 2010

Kate NiederhofferPrincipal@katenieder

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® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

About Dachis Group• Founded in 2008• Located in Austin, London, and Sydney• Deliver research, strategy, and implementation

Intuit: TurboTax Forbes, Inc.Southern Company

The Estee Lauder Companies Coca-Cola Yum! Brands

® 2010 Dachis Group. Confidential and Proprietary #sbd

How did we get here?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Do you remember the first time you...• Commented on a blog post...and someone

responded?• Got a friend request on Facebook from a childhood

friend?• Were followed on Twitter by an “internet

celebrity”?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Back to the participation economy...

social media takes us back to the participation economy that existed before the industrial revolution

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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...and participation is growing

2009

2008

2007

0% 45% 90%

56%

75%

82%

US Adults Active in Social Media

Source: Forrester Research

® 2010 Dachis Group. Confidential and Proprietary #sbd

But not so fast...

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Issues businesses face today• Proliferation of choice• Unidirectional communication• Filter failure• Human nature• Scalability

® 2010 Dachis Group. Confidential and Proprietary #sbd

Itʼs time for social business

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

® 2010 Dachis Group. Confidential and Proprietary #sbd

Social business design

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Connections CultureCommunication Content

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Connections

• To whom are you connected and how?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Are you siloed or networked?

Source: twiangulate.com

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Culture

• Do you have a social calibration?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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How will you govern?

Source: Ambidanze on Flickr

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Communication

• Are you creating signal or noise?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Does communication flow freely?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Content

• How can you measure for meaning?

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

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Are you measuring what matters?

® 2010 Dachis Group. Confidential and Proprietary #sbd

What it means for you

® 2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Are you ready for social business?• Business goals: not how, but why social?• Listening landscape: mass + social• Competitive assessment• Organization, i.e. “who owns social”• Decision rights and workflow• Measurement and metrics• Technology: owned and leased

#sbd

Thank you

http://www.dachisgroup.com+ 1 512 [email protected]


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