Download - SXSW 2012 - Likeable Social Media
What I learned at SXSWiMadison PappleApr. 5, 2012
Likeable Social Media
What does it mean to be likeable?
The “Cocktail Party” Analogy
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5 strategies to make your brand more likeable
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1. Listen first, and never stop listening
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How the Rio listened
@DaveKerpen Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well.
…………
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2. Responsiveness is not a choice
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Verizon FiOS:From foe to fan
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Verizon FiOS:From foe to fan
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LOFT:One size doesn’t fit all
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LOFT:One size doesn’t fit all
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…and respond to the good comments too.
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3. Share stories (they're your social currency)
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+How you started
+What you do for your customers
+Your key staff
Story starters
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Meet Mary
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4. Ask questions
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Bring back Banana Cake!
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Bring back Banana Cake!
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5. Consistently deliver excitement, surprise, and delight
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Condom tweets
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+Listen up
+Transparency is the new default
+Respond to everyone
+Just be likeable
So remember…
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Thanks