Presenters:Adeep Singh
Dhir
Alok Singh
Nitesh Narang
N- NEW PLAYER -
I- INDIAN TASTE -
R- ROYAL SERVICE -
U-UP THEY PLAN TO GO
L- Lasting Experience -
A- Ambiance -
S- Social Connector -
NIRULA’S CURRENT STRATEGY
WHAT WE CAN ADD
STRENGTHS
Diversified Menus
United Kingdom’s Curry Culture
Presence of Indian Diaspora
Higher Purchasing Power
WEAKNESS
BREXIT EFFECT
Existing Competition
Cost Effects
Limited reach
franchisee malfunctioning
Untapped Potential
Curosity Advantage
Openness of society to new
flavors
Could act as an catalyst for the
European Market
THREATS
Competition from Big Players
Non Acceptability Of an Exterior Player
Expensive Markets to work in
Longevity Issues
BIBLIOGRAPHY
http://www.nirulas.com/CelebrateParty.aspx
https://en.wikipedia.org/
http://www.business-
standard.com/article/companies/nirula-s-plans-
overseas-foray-108111100034_1.html
https://www.primaryimage.uk/2013/12/restaurant-
marketing-tips-guide/
http://www.fedrest.com/marketresearch.htm
http://www.mirror.co.uk/news/uk-news/curry-crisis-
indian-food-market-1378772