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SWOT ANALYSIS
MADE BY:
CINDY LARASATI SIHOTANG
NABILA ZARFALINA AKSARA
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THE DEFINITION OF SWOT ANALYSIS
Strength
Weaknesses
O!rt"n#t#es
Threats
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SWOT ANALYSIS HISTORY
What was necessary was the sorting of the
Issues into the programme planning categories
of:
C"st!$erA%$#n#stra
t#!n
&r!'essD#str#("t#!
nF#nan'e
&r!%"'t
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THE &)R&OSE OF SWOT
ANALYSIS
1
2
Strateg* B"#+%#ng
Mat'h#ng an%C!n,ert#ng
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WHEN TO )SE SWOT ANALYSIS
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INT!NAL AN"
#T!NAL $A%TO!S
$inancial resources&hysical resources'uman resourcesAccess to naturalresources
%urrent processes
(ar)et tren*s
conomic tren*s$un*ing"emographics!elationships withsuppliers an* partners&olitical+ en,ironmentalan* economicregulations
INT!NAL #T!NAL
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HOW TO &ERFORM
SWOT ANALYSIS
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FO)R ELEMENTS OF
SWOT ANALYSISStrength
Weaknesses
O!rt"n#t#es
Threats
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THE SWOT MATRI-
Strengths Weaknesses
Opportunities S-O strategies W-O strategies
Threats S-T strategies W-T strategies
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7/26/2019 Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)
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A SWOT ANALYSIS OFCHARTERED ACCO)NTANTS
Strength
Weaknesses
O!rt"n#t#es
Threats
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7/26/2019 Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)
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ACCO)NTING FIRM
MARKETING &LANStrength
Weaknesses
O!rt"n#t#es
Threats
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7/26/2019 Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)
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SWOT ANALYSIS FORBOOKKEE&ING . TA- COM&ANIES
Small -usinesses trying to gain acompetiti,e a*,antage on in*ustry
giants must continually analy.e each
facet of the company strategy an*operations/ The SWOT analysis can
help *e,elop a plan for the future -yre,iewing the organi.ation0s
strengths+ wea)nesses+ opportunitiesan* threats/ The SWOT analysis
consi*ers internal an* eternal issuesin*i,i*ual to each company/
oo))eeping an* ta companiesshoul* e,aluate tra*e speci3c factors
for an e4ecti,e in*ustry analysis
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HOW DO THE F)NCTIONS OF ASWOT ANALYSIS WORK
TOGETHER/
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SWOT ANALYSISTECHNI0)ES
S!$e e!+e1n% #t
%#2'"+t t!#%ent#3* the#r
ers!na+strengths4
Or 5r#te %!5n a+#st !3 *!"rers!na+
'hara'ter#st#'s 6as *!" see
*!"rse+3 an% as
!thers see *!"
Re%"n%an'*#tse+3 #s a
%e1n#te threatrather than an
!!rt"n#t*3!r $!ste!+e4
When athreat #sa+s! an
!!rt"n#t*
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5SINSS (ANA6(NT SWOTANALYSIS
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W'AT "OS A SWOT ANALYSIS "O $O! A5SINSS7
E,a+"at#ngB"s#ness
Weaknesses
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8ui.
Here are SWOT ana+*s#ses 3r!$ Frank+#n . M!!re LCC4 Let7s'+ass#1'ate the 3!++!5#ng state$ents t! the ar!r#ate '!+"$n8Strengths+ Weaknesses+ O!rt"n#t#es+ Threats9
A core of %&As that ha,e esta-lishe* soli* reputations within our mar)et
eing percei,e* as a non9progressi,e+ too tra*itional 3rm an* may-eo,erloo)e* as a ,ia-le option for new clients/
6rowth that is occurring in three in*ustries where we possess epertise;healthI&O? percei,e theymust use a national accounting 3rm/
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Interna+ Eterna+
Strengths Weaknesses O!rt"n#t#es Threats
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Than) You