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SWISSCHAM
SWISS BUSINESS HUB ITALY
The experience The experience of the Swiss Chamber of Commerce in Italyof the Swiss Chamber of Commerce in Italy
Alessandra Modenese Kauffmann
Yverdon-les-BainsMay 24th 2002
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SWISSCHAM
Table of contentsBackgroundPreliminary phaseWhat is SBH Italy? The CCSI for the OSEC BNSOsec for CCSIActivityOrganization Chart SBH ITALIAFirst results …… and Work in progress!First appraisal
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SWISSCHAM
Background: New Law
External network to support Swiss SMEs abroad
In the centre of main economic interest
Following the principle of rationalization of financial effort
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SWISSCHAM
BackgroundStrength of a Chamber of Commerce
Mission Location Stable Structure
Know-how (team/members) Services oriented
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SWISSCHAM
Preliminary phase (12 months)
Evaluation of the local situation in respect to the aim of the law
Evaluation of the characteristics of the CCSI
Agreement with the local Embassy Contract Osec BNS - CCSI
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SWISSCHAM
What is SBH Italy?
The economic “one-stop-shop” for Italy
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SWISSCHAM
The CCSI for the OSEC BNSMakes available:
the Responsible and the executive manager
infrastructures
Chamber’s services
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SWISSCHAM
Osec for CCSI
SBH services promotion;
Assistance and support to the activities;
Intranet platform, data banks VSA on-line and “Swiss Export Directory; helpdesk and discussion forums; the manual “Réseau extérieur”, training.
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SWISSCHAM
Activity
Information
Marketing
Consultancy
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SWISSCHAM
Information•Country Report
•Business guide
•Basic addresses
•Specialists addresses •Fairs and events
• Major sectors
• Legal information
• Tenders
• Business contacts
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SWISSCHAM
Consultancy• Individual advice
• Official contacts
• Contacts with the local business community/networking
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SWISSCHAM
Marketing
• General marketing
• Trade fair and events support
• Visitor delegations
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SWISSCHAM
Organization Chart SBH ITALIA
Econom ic O fficeCCSI
Legal O fficeCCSI
Adm inistrationCCSI
Executive ManagerSBH ItalyP . Tavoso
ResponsibleSBH Italy
A . Modenese Kauffm ann
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SWISSCHAM
Official launch October 15
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SWISSCHAM
First results …2 mandates: (Oct-Dec 01)• Partner search in field of plastics• Market analysis on special cables
Legal, fiscal, accounting consultancy
Networking with Italian economic institutions
General information: 200 per month (average)
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SWISSCHAM
First results … 2• Training for the Hub• Training/Presentation to the Embassy and
the General Consulate• 1 big Event to promote Bilateral
Agreements and Interreg III• Firmenberatungstage – Zürig• Patronage of the Swiss Culture Week in
Florence• Promotion of Expo 02• Presence at International Fair “Global
Expo”
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SWISSCHAM
… and Work in progress!• Business Guide• Set up of 6 quotations for mandates
of various kind (partner search, market analysis, market overview)
• Event for promotion of Location Switzerland (MI-BS-PD)
• Event for promotion of the Swiss Brand “Victorinox” / Design Award (+typical Swiss food & wine)
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SWISSCHAM
First appraisal
• Very strict cooperation with OSEC
• Sinergy
• Methology development day by day