Download - Swarowski - Crystal of Luxury
Presented by Richa Tewari
BRAND HIGHLIGHTSAustrian Luxury brand represents uniqueness of crystalline brilliance
Product range includes sculptures, miniatures, jewellery and home décor
Daniel Swarovski and Atelier Swarovski : caretakers of jewellery and
accessory segment.
Leading jewellery and accessories brand
across the world
Tops in brand recall due to its good
presence across the world
STORE POSITIONINGPlush interiors arousing the poetic interpretation
of Swarovski crystals
Showcases the Daniel Swarovski Couture line
Targets classy men and women with an appetite of
panache
Store Brand Mantra
To create avenues of Crystalline world -- worlds of
glitter, worlds of amazement and worlds of indulgence
in a unique way radiating warmth and positive energy
UNIQUE SELLING POINT
A “crystal forest” of jewels and artistic
objects which combine functionality and
beauty ; standing for a luxurious lifestyle
and glamorous gift giving
ELEMENTS OF VMLOCATION
Strategically located amongst the luxury jewellery stores
FAÇADE
Impressive window façade displaying best selling
products:
Aurora Borealis, crystal paradise pieces, subtle jewellery
& watches
ELEMENTS OF VM ENTRANCE
Exquisite crystal chandelier drawing attention
Beautiful impulse jewellery for impulse
purchase
FRONTAL PRESENTATION
Displaying crystal merchandise to create
eye-catching covers
Uncluttered displays
ATMOSPHERICSACCENT LIGHTING
Sharp focused spotlights creating emotive interpretations
of light refraction from crystals
Additional use of Warm lighting to complement the red wall
color
COLOR
Creative use of RED to produce desire and excitement.
Crystals stored in complementary blue walled displays
ATMOSPHERICS FLOORING
Soft Wooden plush flooring to suit the warmth of the
other elements
MUSIC
Soft subtle adult contemporary music
SCENT
Neutral fragrance with a tinge of vanilla
RECOMMENDATIONS More effective use of color contrasting :
Seemingly alike merchandise displayed
together underplay features of less attractive one
Appropriate arrangement of impulse items
Cluttering to be prevented to distinguish
pieces effectively