Download - Swain innovations in business and funding
![Page 1: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/1.jpg)
Innovations in Business and Funding:
1
Advantages of Operating for Profit*
Chris Swain, Talkie, Inc. and [email protected]
![Page 2: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/2.jpg)
Innovations in Business and Funding:
2
Advantages of Operating for Profit*
•Non-profit orgs can do it. Profit attracts funds (from investors and foundations), talent, and ensures ongoing operations
![Page 3: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/3.jpg)
Goal:
3
Achieve Measurable Impact on Social Cause
Note: Specifically seeking more than awareness of cause.
![Page 4: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/4.jpg)
Strategy:
4
1) Achieve Mass Reach2) Impact Metric
• Actions of player translates to measurable impact• AIPDAU – avg impact / daily active user
profit > measurable impact
![Page 5: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/5.jpg)
Achieving Mass Reach:
5
1) Entertaining2) Distributed Online3) Leverages Social Graph4) Free to Play5) Real Marketing
profit > measurable impact > strategy 1: mass reach
![Page 6: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/6.jpg)
Achieving Mass Reach:
6
1) Entertaining2) Distributed Online3) Leverages Social Graph4) Free to Play5) Real Marketing
profit > measurable impact > strategy 1: mass reach
Free to Play means:1) Everybody plays free2) Optional virtual goods cost real
money• ~92% of players do not pay• ~6% pay a little• ~2% pay a lot
![Page 7: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/7.jpg)
7
Social Games Get Primetime TV-Sized Audiences
![Page 8: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/8.jpg)
Real Marketing:
8
1) Viral Features2) Public Relations3) Cross Promotion4) Media Buy in $
profit > measurable impact > mass reach > real marketing
![Page 9: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/9.jpg)
Real Marketing:
9
1) Viral Features2) Public Relations3) Cross Promotion4) Media Buy in $
profit > measurable impact > mass reach > real marketing
Do all of these.Keep expectations low.
![Page 10: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/10.jpg)
Real Marketing:
10
1) Viral Features2) Public Relations3) Cross Promotion4) Media Buy in $
profit > measurable impact > mass reach > real marketing
most reliable and effective
![Page 11: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/11.jpg)
Achieving Profit:
11
profit > impact > mass reach > marketing > media buy
LTV > ECPALTV = Lifetime Value of PlayerECPA = Effective Cost of Acquisition of PlayerLTV > ECPA means $1 to marketing returns >$1 to you
![Page 12: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/12.jpg)
Achieving Profit:
12
profit > impact > mass reach > marketing > media buy
LTV > ECPALTV > ECPA means private investors will invest in the gameCase Study: $2b free to play game industry
![Page 13: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/13.jpg)
Impact Metric:
13
AIPDAU = Avg Impact / Daily Active User
profit > measurable impact > strategy 2: impact metric
Note: Actions of player impact the real world.Easier said than done.
![Page 14: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/14.jpg)
Case Study
14
facebook.com/ecotopia
![Page 15: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/15.jpg)
World goes from
unsustainable to vibrant
and green.
15
Sustainable Platform for Affecting Change
facebook.com/ecotopia
![Page 16: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/16.jpg)
Unlock a new story/mission
board every month.• Each board features a new
“villain” to overcome
• Real World Acts = game rewards
• Ecotopia TV – video network +
UGC contests
Grumpy Mrs. Griswald
16
Sustainable Platform for Affecting Change
![Page 17: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/17.jpg)
![Page 18: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/18.jpg)
![Page 19: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/19.jpg)
19
seeking additional green partners
![Page 20: Swain innovations in business and funding](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a20f6b1a28abbe0f8b465d/html5/thumbnails/20.jpg)
If 25,000 virtual trees are planted in game, Talkie and CI will plant 25,000 trees in the Brazilian rain forest.
20
“25,000 Trees in 25 Days”
Launching this minuteat G4C!
Sustainable Platform for Affecting Change
facebook.com/ecotopia