Download - Sustainable Color Communication
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Sustainable Color Communication
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Sustainable Color Communication
Sustainability means to maintain, support or endure. In process terms, it would
mean developing a process that is infinitely repeatable
A sustainable color process is one that is infinitely repeatable and exhibits
positive influence on people, planet and profit
PeoplePlanet
Profit
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Sustainable Color Inspiration
Color Inspiration in Design●Design decision has impact on development, production and retail●Design has the greatest potential for changing the output of the process●Most design decisions related to color will result in a chemical decision later in the
chain
Sustainable Inspiration●Live stream runway
` NY fashion week on YouTube ●Online forecasting
Fashion snoops, Style Sight and WGSN
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Sustainable Color Design & Development
Impact of directly communicating from designer to vendor/textile mill
Color sample cuttings●As color sample cuttings may come from different sources – garments, pieces of fabric -
the dyes and chemicals used are unknown, and may not meet your quality and ecological requirements
●Traditionally the samples of color are too small for vendor/textile mill to produce RFT lab dip causing unnecessary use of water, energy, chemicals and in addition unnecessary sending of numerous physical lab dip samples for approval
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Sustainable Color Production
The color standard of a color service provider that is connected to a dyestuff supplier provides answers to all the unknowns about the color inspiration
Knowing the dyes of the color ●The vendor/textile mill be presented with a color fundament (QTX file) the RFT of
dyeing the fabrics will improve and limit the wastage of water, energy, dyes and chemicals
●Using Globally available dyes and chemicals that are consistent in quality and are tested to meet your RSLs will limit damage to brand identity
●The right color on the rack results in more sales
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Sustainable Color Communication6
The Impact of “Wrong First Time”
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Sustainable Color Retail
Securing the Color Inspiration reaches the Consumer
Consistent Color Story●From Design , Development, Production to Retail●Across your different fibers and garments to allow for color merchandising●Under different light sources so that your customer will be happy as the color in
the store remains the same at home
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Color Solutions International
www.colorsolutionsinternational.com