Surviving and thriving on Facebook
Nick Gonzalez
• Managed Publisher Network At SocialMedia.com
• FB Fund Advisor
Facbook For
• Publishers
• Marketers
Facebook Ecosystem
• Publishers
• Applications
• Tech Providers
• Connect
• Marketers
• Applications
• Pages
• Advertisements
• Connect
Publishers
• Applications - apps.facebook.com (Zynga, SGN, Causes, etc.)
• Tech Providers - (SocialMedia.com, SocialGold, Involver)
• Connect - (Thread.com, Insider.com)
Applications
• Viral
• For each user invited >1 adds the application
• High churn, but virality keeps it going
• (Quiz apps)
• Engaging
• Users come back each day
• Application finds its audience and holds on
• (Games)
• Viral Methods
• Invites - users invite friends
• Notifications - users take actions that enter news feed
Applications
ApplicationUser
Friend
Friend
Friend
Friend 2
Friend 2
Applications
• Engagement Methods
• Create goal posts
• virtual currency
• leader boards
• collecting (i.e. Poke mon, virtual gifts with social meaning i.e. hugs)
• Social interaction - let people talk to each other
• Customization
• Keep content fresh
ApplicationUser
Making Money
• Advertising
• SocialMedia.com, RockYou - primarily CPA
• Virtual Goods
• Look up Social Gold, Gambit, PayPal
Tech Providers
• Facebook Fan Page Economy Exploding
• FB putting a lot of power into the hands of groups and fan pages
• Selling to brands - FB wants media dollars, quick companies can create better fan page experiences
FB Connect
• Doesn’t change your business
• Changes your user acquisition model (example: Thread.com)
Marketers
• Applications
• Pages
• Advertisements
Applications
• Create an app that attracts users and promotes the brand
• Dying as a marketing method, being replaced by pages
• check Appdata.com
Applications
Pages
• Cost effective
• Build community around your product
• Start a conversation
• Support brand advocates
• Check Pagedata.com for more info
Pages
Pages
• Growth Strategies
• Keep a good landing page that says “FAN ME”
• Buy Advertising
• Build Engagement - Applications (contests, content, conversation)
• Use URL shorteners - track user engagement
Advertisements
• Self Serve Ads
• facebook.com/ads/create
• Goal: Target to Convert
Advertisments
• Targeting
• Male / Female
• Age
• Location
• Birthday
• Keywords
• Relationship Status
• Interested In
• Language
• Connected to
Advertisements
• Best practices
• Use calls to action
• Reward (Save 10%, Win a PS3)
• Discovery (Find out if you’re smarter)
• Have an attractive fan page that highlights the benefits of joining
• Suggest they fan
• Calls to action
• Have lots of content