1
@stoneydStoney G deGeyter
ApocalypseSURVIVING THE KEYWORD
KEYWORD RESEARCH POST:KEYWORD TOOL, (NOT PROVIDED),
AND HUMMINGBIRD
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@stoneydStoney G deGeyter
IT'S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Timeline of the keyword apocalypse
IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)
August 24 (ish)Google Rolls Out HummingbirdAlgorithm & SEOs Don’t Notice
August 27, 2013Google TakesAway Keyword Tool & SEOs Freak Out
Week of Sep. 4Google MakesKeyword Data “(Not Provided)” & SEOs Freak Out
Sep. 26, 2013Google Discloses Hummingbird & SEOs Freak Out
KEYWORD APOCALYPSE
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
The perfect keyword storm?IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I
FEEL FINE)
Keywords are “Irrelevant”
Keyword Tool
Gone
(Not Provided)
Hummingbird
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Just another day in SEOIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I
FEEL FINE)
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Keywords still matterIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I
FEEL FINE)
that thing that does that stuff that makes me feel that way
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@stoneydStoney G deGeyter
HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
SERVERLOGS
KEYWORD TOOL
KEYWORDS ARE EVERYWHERE
Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
WORDTRACKER KEYWORDS
KEYWORDS CLOUD TOOLS
Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
PPC CAMPAIGN & PLANNER
EVERYDAY CONVERSATION
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Here’s what we know…HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
EXACT MATCH
KEYWORDS
ORGANICALLYRELATEDWORDS
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Find your core terms (just like before)
HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
My Core Terms
Laptop Batteries
Power Tool Batteries
Cell Phone Batteries
Motorcycle Batteries
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Add your qualifiers (just like before)
HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
ACCOUNTING
SOFTWARE
packages
programs
services
solutions
systems
computer
computerized
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Incorporate related words (very important!)HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
Co-Occurrence
Synonyms
Regular Correlation
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
• Pick 3-5 top ranked
Competitor Sites
• Such as: TagCrowd, Tagxedo, Webconfs.com
Cloud Tools
• Words used in each document
Similar Terms
Finding co-occurrence keywordsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
(words frequently found together)
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Finding synonymsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
Source: http://www.visualthesaurus.com
(words that can be used interchangeably)
CarSandwich Shop
AttorneyRatings
Restaurant
bartavern
AutoDeliLawyerReviewsPlace to Eat
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
Finding words that correlateHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
(words that are used within topical context)
Snow
Cold Freeze
Shoes
Runn
ing
Feet
SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE
ApocalypseYOU CAN SURVIVE THE
‘CAUSE IT AIN’T THAT BAD!17