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Survey Results: It’s not all about sexy data visualizations
SARA BROTHERS & AMBER WESTSENIOR ANALYSTS, TEAM MEMBER INSIGHTS
WHOLE FOODS MARKET
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©2015 QUALTRICS LLC.
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Housekeeping
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Sara Brothers, PhD Amber West, MSSENIOR ANALYST, TEAM MEMBER INSIGHTS Amber is an industrial organizational psychologist, her work at Whole Foods includes analyzing people data to inform business decisions related to selection, turnover, retention, productivity, training, and engagement.
SENIOR ANALYST, TEAM MEMBER INSIGHTSSara is an industrial organizational psychologist, her work at Whole Foods includes selection and assessment, employee and engagement surveys, leadership development, & succession planning.
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Overview
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Data Viz is lots of fun! Tempting to focus on this
Need to STOP and focus on communicating to employees Survey strategy starts with a communication plan Remember that employees complete surveys to be heard Develop the story before the data viz
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Research Says….
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Role of communication
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Creates a dialogue between the organization and employeesBuilds trust
Translates numeric meaning behind data Connects your data to business strategy Gives employees a sense that their voice was heard
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Finding the Balance
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Informing employees vs managing expectations Communicate clearly what feedback/actions employees should expect
Misinformation, poor distribution, and or unclear communications can break trust Satisfaction with information leads to higher satisfaction withOpenness of information and management awareness leads to higher
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So, what can you do?
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Start with a clear survey strategy
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Who owns the survey process?Survey content Surveys are a strategically iterative process Design the survey and communications with reporting and action planning in mind
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Communications Timeline ©
2015 QUALTRICS LLC.
January• Launch Engagement
Survey
February• Quantitative Reports released
to Team Leaders• Results presented to Team
Members
March-April• Focus Groups
October• Implement Changes• Communicate changes
to Team Members
December• Begin communications for new
Engagement Survey• Include expected timeline for
results/actions from leadership
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Focus on Team Member Experience
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Create a continuous dialogue with Team Members and show them their voice mattersGive our Team Members the feedback they need to become the best leadersUse science to understand how our policies affect Team MembersWho stays and whyInspire our Team Members to bring passion to their work
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Utilize ALL available data
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Data Analytics & Communications
Engagement survey
Leadership 360
Fortune Survey
Exit SurveyCandidate Experience SurveyLeadership Opportunity Survey
Benefits Vote
External Comments
External Benchmarking
Turnover and New Hire Retention
Actionable Insights for Leaders
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Impact for leaders
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Continuous Dialogue with Team MembersLeaders feel confident in their understanding of Team Member morale and experienceLeaders get the feedback they need to be effective leaders HR and Leadership understand how Team Member experience is impacting the businessInterconnected data sources to give us a rich understanding of Team Member experience
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Key Takeaways
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Effective Communication builds trust & leads to higher satisfaction with Work Leadership Co-worker relationships
Communications start long before the survey ever launches and continues long after the survey ends!A clear survey strategy is key
What problem does the organization want to solve? Short and simple Make every question count Link open text boxes to strategic action planning
Don’t wait to think about reporting and action planning until after data collection is complete! Show employees that their voice matters!
Here’s what you saidAs a result, here’s what we are going to do Thanks for taking the time to use your voice!
Empower your leaders to take action with easy to understand results.
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Thank You!