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Survey PerspectiveAmerican Association for Public Opinion Research (AAPOR)
Institute for Employment Research (IAB)
Joint Program in Survey Methodology (JPSM)
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Big Change in Survey Environment - Administrative data largely unused - New emerging data - Surveys are expensive and take time …
BUT - Big Data / Admin data often variable poor - Linkage necessary
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Challenge to Inference
RespondersSample
Consenters
Non-Consenters
Non-Responders
Sample Frame/Admin Data
Linked
Non-Linked
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Selectivity of Consent
Age, race/ethnicity, gender, education, marital status, wealth, earnings, health status, health insurance, employment Sala et al., 2014; Sala et al., 2012; Bates and Pascale, 2006; Jenkins et al., 2006; Banks et al., 2005; Dunn et al., 2003; Young et al., 2001; Woolf et al, 2000; Olson, 1999; Pullen et al., 1992
Item missing data, interviewer characteristicsSala et al., 2012 ; Jenkins et al., 2006
Wording and placement of consent request Sala et al., 2014; Sakshaug and Kreuter, 2014; Sakshaug et al., 2013
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The information you have provided so far would be a lot more valuable to us if we could link it to public voting records. Do we have your permission to link your answers to your voting record?
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The information you have provided so far would be a lot less valuable to us if we could link it to public voting records. Do we have your permission to link your answers to your voting record?
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The information you have provided so far would be a lot less valuable to us if we could not link it to public voting records. Do we have your permission to link your answers to your voting record?
12% more “yes” answers
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Other A-B tests on consent
o Front 95% vs. back 86%o Variation by interviewer: 75 – 99%o Across studies in US: 24% - 85%
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Question for the discussion
Can we make a reasonable claim that current consent requirements are not working?- Because hard understand- Because hard to know what use in future- Because consent easily influenced by wording/framing
Can we shift responsibility?
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Responsible data USER
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Consent Bias – 1 of many errors
Total Survey Error
- Successful use in ‘small data’
- Good starting point
- Development needed
Always in light of
- Research question
- Hypothesis
Groves et al. 2004
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13
UKDA, Essex will be next
Data Access I