Download - Surefit Final
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NEW PRODUCT
LAUNCH
GROUP 4
PRODUCT NAME: SUREFIT NUTRITION BAR
TAG LINE: Keeps you Surely fit
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Background
Current Scenario
India- Diabetes Capital
Fast paced lifestyles and eating habits
Indian Branded Snacking Segment worth Rs
3000 crore
The health snack segment is at 450 crore
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Place
(Distribution Channel)Manufacturer
Carriage & Forwarding
Wholesaler
Retailer
Customer
Consumer
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Promotion
Provide vending machines at school ,colleges,
shopping malls, multiplexes, stadium etc.
Tie ups with gyms like Gold Gym, Talwalkars, etc
Sponsorship at Common Wealth Games 2010
Typical Amul style Hoardings at public places
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MARKET SEGMENTATION
Geographic variablesGeographic variables 1.1. Metropolitan Cities, major cities of theMetropolitan Cities, major cities of thestates, and towns.states, and towns.
Demographic variablesDemographic variables 1.1. Gender: Both Male and FemaleGender: Both Male and Female
2.2. Income: Middle & High class consumerIncome: Middle & High class consumer
3.3. Occupation: working professionalOccupation: working professional
Psychographic variablesPsychographic variables 1.1. Personality : Adventurous, sportyPersonality : Adventurous, sporty
2.2. Lifestyle : Spends money on buyingLifestyle : Spends money on buying
health conscious foodhealth conscious food
3.3. Attitude: Health consciousAttitude: Health conscious
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Armed Forces (workout)Diabetics and Calorie
conscious (Sugar Free)
Young Working
Professionals
Experimental and more
buying power (regular)
WE ARE TARGETING
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POSITIONING
The Healthy Chocolate
Regular: For Executives, a Handy healthy chocolate (meal substitute
while running between meetings)
Workout: For Armed Forces, a High nutrition food acting as instant
source of energy
Diet: Low calorie
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DIFFERENTIATION
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DIFFERENTIATION
Distinguish product offerings
Taste
healthy chocolate snack Price
penetrative prices
Utility serves one & all
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Caloriecontent
Sure fit
calories 400
carbohydrate 87
protein 4.5
fat 4.5
fiber 0.0
Cadburys dairy milk
calories 525cals
carbohydrate 57g
protein 7.5g
fat 29.8g
fiber 0.7g
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Caloriecontent
Sure fit
calories 400
carbohydrate 87
protein 4.5
fat 4.5
fiber 0.0
Nestle kit kat
calories 507 cals
carbohydrate 62g
protein 5.9g
fat 26.1g
fiber 0.0g
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Caloriecontent
Sure fit
calorie 400 cals
carbohydrate 87g
protein 4.5g
fat 4.5g
fiber 00g
Lays classic potato chips
calorie 150
carbohydrate 10
protein 10
fat 10
fiber 0.0
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