Download - supporting works presentation
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SUPPORTING WORKS
MICHAEL EVANS REVIEW FOR CANDIDACY MAY 20, 2016
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BRAND PROPOSAL FOR H&M AND JEREMY SCOTT
LXFM 501: PROFESSIONAL CONCEPTS & THEORIES FOR THE FASHION INDUSTRY
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PRODUCT LINE/COLOR SCHEME
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TARGET CONSUMER PROFILE
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COMPETITIVE ANALYSIS/PRICING STRATEGY
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FINANCIAL PLANS Assumptions:
• New product line will be sold only in the United States.• Product Availability: September 1, 2015• Only 100 of the 269 U.S. Stores will sell the new product.• Thirteen (13) products will be designed.• Estimated revenue target is based on selling 100 items per product.• Based on previous collaborations, we forecast that the product will sell out by October 1, 2015.
An estimated sale of this line is listed below:
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IDEATION PROJECT FOR JC PENNEY
LXFM 503: FORECASTING & BUSINESS TRENDS
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OMNI-CHANNEL STRATEGY
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NEW STORE LAYOUT
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IN-STORE CONCEPT
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SUPPLY CHAIN STRATEGY OVERVIEW FOR ELLIS SWEATPANTS COMPANY
LXFM 720: SUPPLY CHAIN MANAGEMENT STRATEGIES
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COUNTRY/SUPPLIER RANKINGS
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LINE PLAN MARGINS
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LINE PLAN
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DISTRIBUTION RANKINGS
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LUXURY BRAND CREATION FOR LABEL LUXE COSMETICS
LXFM 740: COMPUTER-ENHANCED FASHION DESIGN
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LOGO CREATION/IDENTITY
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MARKETING ITEMS
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PRESS KIT FOR SPOKEN WORDS OF THE SUCCESSFUL
FASH 763: FASHION PROMOTION
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HOME PAGE/COLLABORATION
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TESTIMONIALS/LIST OF EVENTS ORGANIZED
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MEDIA KIT/PRESS KIT
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THANK YOU FOR LISTENING! ANY QUESTIONS OR COMMENTS?
CONCLUSION