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Supply PushProgram Model
RERC on Technology TransferJames A. Leahy
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RERC onTechnology Transfer
• Mission statement
• Center overview/background
• Definition of supply push model of technology transfer
• Confidentiality issues
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Seeking Technologies
• Invention competitions
• USPTO patent database
• Conferences
• Open solicitations– Federal labs
– Other RERC’S
– Aztech’s innovation program
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Prescreening of Technologies
• Identify competing products
• Interviews of consumers & experts
• Preliminary patent search through USPTO & IBM websites
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Technology Acceptance
• Negotiating & executing an agent agreement
– What is an agent agreement
• Securing working prototype and additional documentation from inventor
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Product Team
• Consumer focus groups
• Marketing study
• Technical evaluation
• Identify prospective licensing partners
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Commercialization Package
• Cover letter
– Delineate purpose of correspondence & package
– Informs reader of intent to license
– Informs reader of planned future follow-up
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Commercialization Package• Videotape, pictures, or CAD drawings
• Visit to potential licensees
• Executive summary
• Overview
– Background
– Current situation
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CommercializationPackage
• Technical evaluation
– Discussion of specific device features
– Human & environmental factors
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Commercialization Package
• Marketing evaluation
– Target market
– Market projections
– Market growth
– Competing products & manufacturers
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Commercialization Package
• Marketing evaluation
– Opportunity for device
– Marketing strategy
– Sales projection
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Commercialization Package
• Consumer focus groups
– Current consumer status and satisfaction level
– Evaluation of the device
– Description of the ideal product
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Licensing
• License negotiations
• Royalties
• Monitoring sales
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Acknowledgement
This is a presentation of the T2RERC which is funded by the National Institute on Disability and Rehabilitation Research of the U.S. Department of
Education, under grant number H133E980024. The opinions contained in this presentation are
those of the grantee and do not necessarily reflect those of the U.S. Department of Education.