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Supercharge your Strategy with VideoWillem ChallengerAccount Executive, EMEA @wilemchallenger
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Brightcove Inc.
Online Video is Everywhere
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Video represents the majority of traffic on the web today – and it is growing! Video is exploding on mobile devices Video is proliferating on social media services: Facebook, Twitter, Snapchat, etc.
Why?Impactful in engaging peopleRapid technological innovations: bandwidth, improving tools / standards for creation, distribution, management
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Video Drives Marketing Results
• 157% increase in organic traffic• 105% increase in time on site• 2 x conversion rate of pages without
video
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Let’s look at some examples…
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Video Increases Awareness
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©2015 Brightcove Inc 6 |
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Video Encourages Engagement
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©2014 Brightcove Inc10 |
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Portals
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Playlists Increase Viewing Time
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Endscreen Playlists
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Video Moves Conversion
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Video Moves Retention & Advocacy
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User Generated Content
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User Generated Content
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Customer Support
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©2014 Brightcove Inc24 |
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How Do YouKnow If This Is Success?
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Best Practices
Macro level analytics Total viewsPlay ratesDevice typesReferral sourcesMicro level analyticsEngagement ratesTime viewed
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Brightcove Video Marketing Suite