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CLASH OF CLANS
Supercell
Vincent Fung
13-1059
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Supercell
• A mobile game development company whose main
games are:
• Clash of Clans
• Boom Beach
• Hayday
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Marketing Tools
• Youtube
• Online Forums
• Online Customer Service
• Television Commercials
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Acquisition
• Its main source of acquisition strength
derives from Clash of Clan’s adoption of
the freemium model; in other words, the
mobile device game is offered for free,
while additional aspects are to be
purchased by customers.
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Campaigns
•Many of their campaigns took the form
of television commercials that
appeared on national television.
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Campaigns
•They even featured a Guest Star.
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Campaign
• Supercell introduced the
“Clan Wars” through their
customers themselves;
for instance, due to the
game’s influential
establishment, many
players have created
youtube accounts in
dedication of expanding
the growth of the game.
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Clash of Youtubers
• Chief Pat (PlayClashofClans)
1.3 million subscribers, 268 million views
• Clash of Clan Comedy
350,000 subscribers, 38 million views
• Godson
920,000 subscribers, 195 million views
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Retention
• Adding new weapons
• Creating new strategies
• Finding ways to balance the game
• Introduction of the Clan War that honed competitiveness
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Customer Loyalty
• Community forums
• The clan itself
• Building Teamwork
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Online Customer Service
• Their website provides customer support
• They also have a “Contact Us” customer service
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TRICOM Misael Calderon
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Social Media
Tricom uses the following social media platforms:
• YouTube
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Customer Adquisition
• Discounts in the installation of services and first two
months of low fees (During summertime) .
• Promotions ( Free tablets every month to new customers).
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Customer retention
• Tricom allows for its customers to communicate freely at
night in the weekends.
• In holy week, Tricom allows their customers free access to
premium channels free of cost.
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Customer service
• Tricom provides all their contact information in their
website and social media.
• At their social media account, Tricom addresses their
customers by giving their customer service number.