CLASH OF CLANS
Supercell
Vincent Fung
13-1059
Supercell
• A mobile game development company whose main
games are:
• Clash of Clans
• Boom Beach
• Hayday
Marketing Tools
• Youtube
• Online Forums
• Online Customer Service
• Television Commercials
Acquisition
• Its main source of acquisition strength
derives from Clash of Clan’s adoption of
the freemium model; in other words, the
mobile device game is offered for free,
while additional aspects are to be
purchased by customers.
Campaigns
•Many of their campaigns took the form
of television commercials that
appeared on national television.
Campaigns
•They even featured a Guest Star.
Campaign
• Supercell introduced the
“Clan Wars” through their
customers themselves;
for instance, due to the
game’s influential
establishment, many
players have created
youtube accounts in
dedication of expanding
the growth of the game.
Clash of Youtubers
• Chief Pat (PlayClashofClans)
1.3 million subscribers, 268 million views
• Clash of Clan Comedy
350,000 subscribers, 38 million views
• Godson
920,000 subscribers, 195 million views
Retention
• Adding new weapons
• Creating new strategies
• Finding ways to balance the game
• Introduction of the Clan War that honed competitiveness
Customer Loyalty
• Community forums
• The clan itself
• Building Teamwork
Online Customer Service
• Their website provides customer support
• They also have a “Contact Us” customer service
TRICOM Misael Calderon
Social Media
Tricom uses the following social media platforms:
• YouTube
Customer Adquisition
• Discounts in the installation of services and first two
months of low fees (During summertime) .
• Promotions ( Free tablets every month to new customers).
Customer retention
• Tricom allows for its customers to communicate freely at
night in the weekends.
• In holy week, Tricom allows their customers free access to
premium channels free of cost.
Customer service
• Tricom provides all their contact information in their
website and social media.
• At their social media account, Tricom addresses their
customers by giving their customer service number.