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2009 Traffic Safety Culture Index Survey
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AAA Foundation
• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus
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Mission
• Identify traffic safety problems• Foster research that seeks solutions• Disseminate information and educational
resources
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Funded through the generosity of
and its members
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• Initial Release July 2009• Surveys conducted by Abt SRBI Inc• Fact sheet available at
AAAFoundation.org
2009 TSC Index Survey
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Purpose of the Index
• To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
• To create a baseline measure of traffic safety culture in the U.S.
• To continue monitoring America’s traffic safety culture over time through surveys
• To guide traffic safety research and education
• To foster dialogue about traffic safety and how to improve it
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About the Index
• Random sample telephone survey of the American public• Sample included landline and cell phone• Interviews conducted in English and Spanish• Conducted April 15, 2009 – May 12, 2009• Interviewed 2,501 U.S. residents ages 16+• Statistics weighted to be representative of U.S.
population• Margin of error +/- 2.5% (approx.) for statistics
based on full sample, higher for subsamples
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Background• The AAA Foundation defines traffic safety
culture as a social climate in which traffic safety is highly valued and rigorously pursued
• In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index
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Overview of Results
• Majority of drivers do not feel safer than they did five years ago
• Distracted driving was major reason cited by those who felt less safe now than 5 years ago
• Drivers agree that using a cell phone while driving is a threat to safety
Note: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.
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Threats to Safety• 35% of drivers reported that they feel
less safe than they did five years ago Of those who felt less safe, 31% cited
distracted driving as the reason
• 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)• 58% also rated talking on a cell phone as a
serious threat
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Driver Behavior
• 67% of drivers admitted to talking on a cell phone while driving in the past month 28% who admitted to this said they did so
fairly often or regularly
• 95% of drivers saying texting while driving was completely or somewhat unacceptable 18% of those same drivers reported
having text messaged while driving in the past month
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Driver Behavior (cont)
• 71% rated talking on a handheld cell phone while driving as unacceptable 30% of those drivers admitted to doing this
and another 27% admitted to using a hands-free phone, which studies have shown are no safer
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For more information, visit:
AAAFoundation.org
At Suntrup Ford Westport we care about your safety. Please drive safe.
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The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries.
It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
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To learn more about driving safe and choosing a protective automobile, visit http://suntrup.ning.com/
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