Download - Sulaman tufail 3
Transcript
Presentation of marketing Submitted to Sir Ihsan ur rehman
product line
A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges
PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale
PRODUCT MIX:WIDTH :LENGTH :DEPTH
PRODUCT LINE OF NESTLE
Milk and nutrition products
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Infant products
beverages
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Beverage systems
Prepared dishes and cooking
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Chocolates and confectionery
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VENDING AND FOOD SERVICES
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culinary