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Social Media - New Ways To Connect With Your Customers
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The old communication model
was a monologue.
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The new communication model
is a dialogue.
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2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
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VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009
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But how do we get
started?
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1. Have a strategy
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Photo by Utne.com
HOPE IS NOT A STRATEGY.
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2. Listen
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3. Engage
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4. Share stuff
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Relinquishcontrol
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5. Measure results
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Free Analytics
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Paid for analysis
Level 3Level 1 Level 2
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Some tools to get started…
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500 million users
100+ million mobile
WORLDWIDE
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Over 24 million users
11+ million daily
UK STATS
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Photos Events Video Comments Groups Messages Pages Applications
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Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second
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200,000,000 blogs
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1.2 billion Tweets – in January 2010
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tools
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100,000,000 The number of YouTube videos viewed per day
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83% have watched video clips
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Geo-location services
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Branded geo-location services
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Sue Anstiss 01628 630363
[email protected] www.promotepr.com
@sueanstiss /in/sueanstiss
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