!2
130M+ monthly UVs
BuzzFeed creates content people want to share.
!3
Total Traffic Over the Last 2 Years (Monthly UVs)
27,000,000
54,000,000
81,000,000
108,000,000
135,000,000
December 2011 December 2012 December 2013
Unique visits per
month
133.5M GA Global UVs in December 2013
!4
“The media landscape is changing so rapidly ... I remember when BuzzFeed was just something I did in college around 2 a.m.” !-Barack Obama Whitehouse Correspondents Dinner April 27, 2013
!5
AgendaNative < Social !
Social changes everything !
Social Storytelling for brands !
Examples and discussion
!6
Native Advertising:Paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.
!7
Native is good, social is better.
!8
Our POVConsumers are looking to discover, engage, and share content !
Great brands are telling stories through engaging and sharable content to generate true word-of-mouth marketing
!9
The Facebook Test
!10
Why do people share things?
!11
Content is about identity.
!12
Have a heart
!13
Capture the moment.
!14
Humor is social.
!15
So are human rights.
!16
Don’t post things people are embarrassed to share.
!17
If content is social, ads can be too.
!18
Like Good TV, Ads:Tell a story
Involve people emotionally
Are not heavy-handed
!19
The BuzzFeed Story Unit
In-stream and content-rich
We ask ourselves three important questions.
1. Would I share this? !
2. Is it human? !
3. Is it relevant?
Things we always ask ourselves when we’re ideating:
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It works because it’s an authentic collaboration.
Give people something you have great insight on; the most important pieces of your brand.
What makes your brand unique?
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Start a conversation that people want to participate in.
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Start conversations that are interesting.
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Start conversations that are emotionally resonant.
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Start conversations that are funny.
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Start conversations that are useful.
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Start conversations that connect with an Identity.
!28
Be a relevant voice to your audience.
!29
Dad’s Buy Diapers Too!
!30
The same hat, just tinier.
Justin Bieber’s yellow Lamborghini
Newsroom
Measure Earned Engagement
!31
!32
Social
MobileVideo
!33
Social Mobile Video
!34
Social VideoLed by Ze Frank
Sad Cat Diary
13M+ views
Gangnam Style vs. Nicki Minaj Mashup
The Angriest Babies In The Whole World
Science Is Pretty Freaking Awesome!
True Facts About The Angler Fish
7M+ views
5M+ views
1M+ views
12M+ views
!35
Carls Jr - All about the Buns
Purina - Tidy Cats Intel - 2 in 1
GE - Innovations
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Key TakeawaysNative is good, but social is better. !
What credible stories can your brand tell? !
Give your avids content to become advocates. !
And have some fun!
