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Successful participation in fairs in
five steps
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Did you know?
• 80% of people expect a giveaway at
fairs?
• Invitations and after-sales by post
score higher (44% more response)
when you give away a free gift?
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1. Concept
• Think of a concepts that fits your objective and your target group
• Involve management and the staff at the stand
• Integrate everything into the concept
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2. Budget
• Determine the budget; ideally, this has
been estimated within the total
marketing budget
• Get everyone excited and then
present the budget
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3. Schedule and back planning
• Use after-sales as your final goal
• In the schedule, state the planning,
elevator pitch, the budget, telephone
numbers and the set-up
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4. Kick-off
• 2 weeks beforehand
• Invite everyone who is involved with
the project
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5. Execution
• Plan deadlines in your diary
• Send reminders; not everyone is working on the fair on a daily basis
• Make sure that the after-sales campaign is ready before the fair
• Do not forget the no-shows in the after-sales
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A fair is not your point of
departure or your final goal.
Simply put, it is a live
moment in one of your
marketing campaigns.
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