SU VIVIENDA EGM 3rd ACCUM 2013
434.000 readers every day
Distributed every Friday with El Mundo in Madrid
region, Toledo and Guadalajara.
Offers the best pieces of information in order to buy a property and all the current news in
the sector, classifieds, news…
Source: EGM 3rd Accum 2013
Contents
News about sales of
properties
Advertising formats integrated
in contents
Quality information
about all properties
Every Friday El Mundo in Madrid, Guadalajara and Toledo is higher than La Razón and ABC.
Source: EGM 3rd Accum. 2013. Madrid Toledo y Guadalajara on Fridays. With no duplications.
241.000*
193.000 readers more than ABC and La Razón .
Advertising sapces
Colour Page
1/2 colour page
MPU
Double Strip Ad
Strip Ad
Sections
FRONT PAGE CURRENT NEWS SHORT ADS
SEX Age Social Class
Profile readership are men with an average age of 46 years old from a A + B social class.
Readership profile (%)
Source: EGM 3rd Accum. 2013. Madrid, Toledo and Guadalajara.
60
40
MEN FEMALE
7
34
45
13
14 to 24 25 to 44 45 to 64 65 and more
55
32
13
A + B B C
Consumption Data (000)
75% of readership has their own house. A large majority of them are in Blocks
Source: EGM 3rd Accum. 2013. Madrid, Toledo y Guadalajara.
325
107
Ownership
for rent
92
342
Individual
Blocks
Consumption Data(000)
Almost all the houses have all the equipment for heating and hot water. 185,000 homes also have air conditioning.
Fuente: EGM 2º Acu. Madrid Toledo Guadalajara 2013. Dato El Mundo Viernes
102,000 readers have claim to have a second home. Of these, 70,000 are ownership and 28,000 family character. Most frequents are occasionally, especially for holidays.
Fuente: EGM 3º Acu. 2013
Source: EGM 3rd Accum. 2013. Madrid, Toledo y Guadalajara.
413
434
185
Heating
Hot water
Air conditioning
102
70
28
YES
Ownership
from familly
15
35
47
1 o 2 per month
holidays
once in a while
Rates 2014