Download - Stylish Body Armor by Doo Aquino -2012
HIGH END READY TO WEAR CONCEALABLE
BODY ARMOR
Doo Aquino
LLC.
By
Doo Aquino
Name: Doo Aquino LLC
Owners: Co-Founder
Legal status: LLC
Purpose: To sell seasonal concealable protective apparel
Status: Start up
Business Type: Designer/Manufacturer/On-line Retail
Products and Services: Gun protective apparel
Business Description
Body ArmorGun Culture
Demand for protective clothing of all types has risen in recent years after 911whether this is a function of the gun crime figures or of the paranoia that has accompanied the rise of terrorism is uncertain. Worldwide, the rise in private individuals buying ballistic protection has been phenomenal amongst these are the rich, the politically active and also a new trend has emerged from the following; Law enforcements, Private citizens, Private security guards or Bodyguards, Celebrities Journalists Store owners High profile executives Airlines
Gasoline StationsDeli-Owners Pawn Shops CasinosLiquor StoresBodega ownersOthers
Here comes your footer Page 4
Product Development
Spring 2012 line finalized Currently developing tech packs Sample Development -Collections Developing manufacturing
processes Currently developing Continuation
for Patent Pending #12,462,306
IT
Established web design guideline Designed website mockups &
wireframes Establishing technical design
specifications document Built storefront prototype -website Open a merchants account, pay pal
Organizational
Patent submitted & revise Need to register trademark Need to submit LLC. Application Establish account with Fabrics and
Trims Suppliers
Currently designing logo and stationeries
Concept for Spring 2012 photo shoot
Coordinating photo shoot production
Initial marketing research Established social media present
Current Status
Branding & Marketing
Page 5
Start-upRequirements
Start-up ExpensesLegal $ 1,000Rent 3,000Research & Development 1,000Hosting Set up 1,000Ballistic Testing Level II $ 24,000 Ballistics/Materials-Honeywell 5,000 Fabrics Materials -Spring/Fall 3,000 Website Development 3,000 Photography-Spring/Fall 1,000 Men’s Manequins-2 1,000 Computer-1/Printer-1 3,000 Salary- 34,000Supplies-trims 1000other 2000
Total Start-up Expenses $ 83,000
Start-up AssetsCash Required $ 00Other Current Assets $ 75,000Long –term assets $00
Total Assets $7 5,000
Total Requirements $ 158,000
AMOUNT OF CAPITAL NEEDThe initial startup expense for Doo Aquino LLC includes: Operating capital of 100,000 Line of credit for $100,000
Business Location- ‘HOME BASE”Start-up 6 months period Online retail- Packing/ShippingDelivery 2-to 3 weeks
Home Base E-Commerce
Online/processing
Shipping
Design Customer service
Allocation/Receiving Order/tracking
Production/Manufacturing-Outsource ( Manhattan (Queens, )Garments sewn outsource-Inventory minimal
Aquino’s Body Armor FACTOR!
STRENGTH
- Patent Pending # 12,462,306.
-Key first major customer acquired.
- Very focused management/staff
-Initial product can evolve into range of
offerings .
WEAKNESS
- Insufficient cash resources
-Need to relocate to larger premises
-Overdependence on few key staff
-Absence of strong sales/marketing
expertise
OPPURTUNITY
-Niche market segment is poised for rapid growth .
- Export markets offer great potential.
- Scope to diversify into related market segments
THREATS
-Major player may enter targeted
market segment
-New technology may make products
obsolescent
-Market segment's growth could attract major competition
SWOT
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www://ajaxmarketing.com platform as follows;Search Engine Marketing Affiliate MarketingSocial MarketingMobileOnline Advertising BlogFlckrMySpaceFacebookYoutubeEtc.
Other strategy will include the following marketing techniques; Mail List Marketing Newsgroups or Forums Participation Electronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner Advertising Listing in Meta Indexes and Industry-Specific
Directories Links from Sites Frequented by my target
Market
Cri
tical S
uccess F
acto
rs:
Internet Marketing Strategy All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through the;
„The best thing about the future is that it comes only one day at a time.“
Abraham Lincoln (1809-1865)
Why Social Media
Social Media Exposure: Better Than Traditional Ads and Cheaper
Monitor others brands/reputations
Interact with the consumers
Track ROI better
Men/Women 18-34 yrs
33% want companies to market to them via social media
Creating Niche Communities
93% - a company have presence in social media
85% - a company use it to interact with them
Almost 60% of Americans interact with a brand on a social media site
56% feel a stronger connection to brands when use social media
It’s About Relationships, Not Pitches
Monitor your brand and reputation online
Unique Technology Compared to our competitors
We are the only company with seasonal fashion cycle
Better technology, design and style
Competitive Price Point
Market Segmentation by Product & Brand Focus
Key DifferencesIndustry & Competitors Small competitive field
Niche market with limited reach
Most competitors are focused on the security market
3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor
Competitive Overview
Strong Brand
Performance
Concealable (VIP Oriented)
Tactical (Security Oriented)
Point Blank
SafarilandABA
Second Chance
…
Doo Aquino
Miguel Caballero
Fortier & Co
Fashion
Competitor ‘s Brand
Spring 2012 Product Plan
Reference
Spring 2012 Line -Seasonal
Tier I $2699– 3099
Tier II: $2099 – 2599
Tier III:$1,399 – 1999
Classic Design Tier I
$500 – 900
Tier II: $ 400 – 800
Protective Insert
Level II & Level III A
PRODUCTION CAPACITY –UNIT PER MONTH
Vests 65 units p/w = 260 p/m
Dress Shirts 55 units p/w = 220 p/m
Hooded Tops 55 units p/w = 220 p/m
Casual Jackets 55 units p/w = 220 p/m
Safari Jackets 55 units p/w = 220 p/m
Total Capacity Mix Production Per Month= 200 units
Production rate for assembly is units/hour.
Manufacturing Production-Outsource
Will be for units ordered only and that will guarantee zero work in process and zero finished product inventory. It will also minimize raw material (fabrics, trims and ballistic materials to a minimum required stock. This will create a "pull" not "push" logistic system and distribution/shipping of orders. So, orders will adapt to a "fulfillment" not "distribution" system, also known as "manufacturing on demand" or "just-in-time manufacturing“.
MADE IN NEW YORK
Design
Manufacturing/ Operations
Information Systems
Supply/
Vendors
The Functional Areas Involved in Logistic Management Systems
Direct to Consumer
Logistics
Development Plan
Develop and launch Tier I , Tier II , and Tier III , high end ballistic apparel proposition
Solidify brand concept
Generate initial demand with aggressive marketing and PR campaign
Hire strong team and build initial infrastructure
Develop streamlined sourcing and manufacturing processes
Develop tailoring business
Develop regional initiatives to increase business opportunities in prioritized international markets (Mexico, Columbia, Middle East, Asia
Test women’s ballistic apparel line level II
Test ballistic level II I A for men’s apparel
Develop retail business focused on tailoring services and tier 1 line
Focus on corporate and governmental sales strategy
Begin organization realignment
Develop continuation for #12,462,306
Complete organization realignment and infrastructure optimization
Increase Outsource Production -locally
Explore and identify new market opportunities
R&D focused on new technologies development
Complete international roll-out
Acquisition strategy to diversify product offering
Licensing opportunities with mainstream brands and retailers (Columbia, Patagonia…)
Development Plan – Long TermStart-up
FY12 – FY12Near Term: Expand
FY13-FY14Mid Term: Optimize
FY15-FY16Long Term: Diversify
FY17-FY18
2012 2013 2014
Sales ( Revenue) 146913 220388 310932
Total Cost ofSales 54600 76400 111400
Gross Profit 92313 143988 199532
Net Profit 45451 61944 81176
25,000
75,000
125,000
175,000
225,000
275,000
325,000
Doo Aquino LLC. Revenue Forecast
Axis Title
OUTCOME