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Study On Progress and Investors Perception
Towards Dematerialization of Shares
Presented By:
Vriti Narayan Bohra
JKPS/PGDM/09/57
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STUDY ON REATIONSHIP MARKETING IN CAPITAL MARKET WITH
SPECIAL REFERENCE TO EDELWEISS BROKING LTD.
Edelweiss Group-IntroductionEdelweiss Group-Introduction
Edelweiss, a rare flower
found in Switzerland. Agraphic flower thatrepresents ideas. Aroundit, the protective arms ofthe letter E: They
believe idea
s crea
tewealth, but valuesprotect it. It is thepractice of this corethought that has led toEdelweiss becoming one
of the leading financialservices company inIndia.
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STUDY ON REATIONSHIP MARKETING IN CAPITAL MARKET WITH
SPECIAL REFERENCE TO EDELWEISS BROKING LTD.
Edelweiss Group-IntroductionEdelweiss Group-Introduction
Leading diversified financial services organization
Incorporated in 1995 as an investment bank focus onPrivate Equity Syndication
Key businesses now: Investment Banking, Brokerage -Institutional and Retail, Asset Management, Financing
and Treasury.
Group net-worth of INR 24.7 bn (~USD 500 mn)
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STUDY ON REATIONSHIP MARKETING IN CAPITAL MARKET WITH
SPECIAL REFERENCE TO EDELWEISS BROKING LTD.
Edelweiss Group-IntroductionEdelweiss Group-Introduction
Total employee strength ~1200.
One of the largest equity research teams
Differentia
ted resea
rch ca
pa
bilitiesOnly Analytics team in IndiaHighly respected and acknowledged Thematic
Research
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STUDY ON REATIONSHIP MARKETING IN CAPITAL MARKET WITH
SPECIAL REFERENCE TO EDELWEISS BROKING LTD.
Retail Broking & DistributionRetail Broking & Distribution
New growth initiative at Edelweiss targeting the massaffluent
Centralized model of online (www.edelweiss.in) and
tele-ca
lling ba
sed broking
Strong product offering based on delivering servicesbased on client profile
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STUDY ON REATIONSHIP MARKETING IN CAPITAL MARKET WITH
SPECIAL REFERENCE TO EDELWEISS BROKING LTD.
Retail Broking & DistributionRetail Broking & Distribution
One of the widest Research offering for individualclients
Current client ba
se ofa
round 48,
000.
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Edelstar
Quant Basket
Research Products:Research Products:
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Institutional Equities Research - first in India to beoffered to individual clients
Macro and Micro economy research reports on
regular basis.
Fundamental and Technical analysis to pick theright stock
Researches:Researches:
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Brokerage Plans:Brokerage Plans:
Advance Brokerage (ADB) Plans:
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Brokerage Plans:Brokerage Plans:
Advance Brokerage (ADB) Plans:
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Brokerage Plans:Brokerage Plans:
Standard Plans (For Margin Money):
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Edelweiss Presence:Edelweiss Presence:
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` To Study the progress of Dematerialization of Shares.
` To identify the investors awareness towardsdematerialization of Shares.
` To examine the satisfaction level of the investorstowards the benefits of dematerialization of Shares.
` To identify the investors opinion towards variouscharges levied by the depository participants.
` To offer suggestions based on the result of the study.
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Type of Research: The research was a Descriptive Research.
Sampling Technique: Random sampling is the sampling technique I have used in my
research.
Sampling Area: Gurgaon, NCR
Sample Size: 100
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DATA COLLECTION
Data collection means collections of information, facts or figures for the
problem.
SOURCES OF DATA
Primary Data
Secondary Data
Primary Data:
Questionnaires
Personal Interview
Secondary Data : News papers & magazines
Research articles
Reference Books
Websites.
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FIELD WORK
The survey was conducted for 8 weeks in Gurgaon, NCR. The survey was
conducted at various financial markets like SCF market, Sector-14 market etc.
Data Representation:
To represent the data collected some graphical charts, tables and statistical
tools are used.
RESEARCH TOOLS
Software: Microsoft Excel
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0
20
40
60
80
100
120
Jan-00 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10
23.22
34.2137.18
3.95
52.03
63.01
75.679.03
93.7296.86
105.85
(Data- in lacks)
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1550
37215167
6876836
12866
17472
20270
236 0
28287
35114
187
2858
5530
8201
10872
13543
16215
18886
21557
24228
26 00
0
5000
10000
15000
20000
25000
30000
35000
40000
Actual Demat Quantity(Shares inCrores)
Trend Demat Quantity(Shares inCrores)
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0
1000000
2000000
3000000
4000000
5000000
6000000
Jan-00 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09
28545 76003 128252247369
629159
1011397
1861288
2873508
4798222
5527479
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57 192482
8211401
1908
27223125
4982
7081
-286
178
642
1106
1571
2035
2499
2963
3422
3891
-2000
0
2000
4000
6000
8000
10000
12000
Trend DematQ
uantity(Shares inCrores)
Actual Demat Quantity(Shares inCrores)
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0
10
20
30
40
50
60
70
Highly Aware Aware Neutral Not Aware Highly notAware
15
70
10
5
0
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0
10
20
30
40
50
0
Highly Aware Aware Neutral Not Aware Highly not Aware
25
55
108
2
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0
5
10
15
20
25
30
35
40
45
Highly Aware Aware Neutral Not Aware Highly not Aware
0
5
10
45
40
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0
5
10
15
20
25
30
Highly Aware Aware Neutral Not Aware Highly not Aware
15
30
20 20
15
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
10
40
30
15
5
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0
5
10
15
20
25
30
35
40
45
Highly Aware Aware Neutral Not Aware Highly not Aware
20
43
14
18
5
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0
5
10
15
20
25
30
Highly Aware Aware Neutral Not Aware Highly not Aware
3
16
2526
30
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0
5
10
15
20
25
30
35
Highly Aware Aware Neutral Not Aware Highly not Aware
3
24
31
23
19
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
0
7
36
27
30
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0
5
10
15
20
25
30
Highly Aware Aware Neutral Not Aware Highly not Aware
11
24
30
23
12
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
27
38
20
6
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0
5
10
15
20
25
30
35
Highly Aware Aware Neutral Not Aware Highly not Aware
22
33
22
16
7
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
10
37
2119
13
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
10
37
2119
13
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0
10
20
30
40
0
60
Highly Aware Aware Neutral Not Aware Highly not Aware
12
3
21
11
3
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0
5
10
15
20
25
Highly Aware Aware Neutral Not Aware Highly not Aware
16
20
2524
15
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
10
15 15
20
40
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0
5
10
15
20
25
30
35
Highly Aware Aware Neutral Not Aware Highly not Aware
5
35
20
15
25
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0
5
10
15
20
25
30
35
40
Highly Aware Aware Neutral Not Aware Highly not Aware
5
32
10
15
38
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0
5
10
15
20
25
30
Highly Aware Aware Neutral Not Aware Highly not Aware
13
20
2
22
18
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0
5
10
15
20
25
Highly Aware Aware Neutral Not Aware Highly not Aware
16
222
21
18
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0
5
10
15
20
25
30
35
Highly Aware Aware Neutral Not Aware Highly not Aware
25
35
20
18
2
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0
5
10
15
20
25
30
Highly Aware Aware Neutral Not Aware Highly not Aware
11
21
12
29
27
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48%
39%
13%
High
Medium
Low
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19%
29%
52%
High
Medium
Low
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21%
55%
24%
HighMedium
Low
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25%
46%
29%
High
i
Low
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25%
36%
39%
High
i
Low
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50%
24%
26%
High
Medium
Low
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28%
44%
28%
High
Medium
Low
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0
5
10
15
20
25
30
35
i l ti fi ti fi tr l i t fi i l i ti fi
21
35
19
16
9
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Rematerialization of Demat Securities
Lending & Borrowing of Demat securities
Freezing of Demat Account
Reduction in Paper work
Quick Transfer of ownership
Reduction in Brokerage
Elimination of Bad deliveries
Faster settlement Cycle
3
0
11
27
22
10
6
12
24
7
24
38
33
37
42
53
31
36
30
20
22
21
20
21
23
27
23
9
16
19
18
11
19
30
12
6
7
13
14
3
Highly Aware
Aware
Neutral
Not Aware
Highly not Aware
Cont.
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No courier/Postal charges
Low transaction cost
No stamp Duty
Electronic credit of shares
No odd lot problem
Faster disbursement of benefits
Saves transaction time
Periodic status report
16
10
5
5
13
16
25
11
20
15
35
32
20
23
35
21
25
15
20
10
27
22
20
12
24
20
15
15
22
21
18
29
15
40
25
38
18
18
2
27
Highly Aware
Aware
Neutral
Not Aware
Highly not Aware
Cont.
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0 20 40 60 80 100
Account opening charges
Annual maintenance charges
Custodian Charges
Transaction charges
Market/off market charges
Pledge/Hypothecation Charges
emateriali ation Charges
48
19
22
25
25
50
28
39
29
57
46
36
24
44
13
52
25
29
39
26
28
High
Medium
Low
Charges Levied By epository Participant
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Suggestions for the Study:
` The Investors should be provided with their statement of accounts at regular intervalswithout any delays after the transaction takes place. The depository participants shouldalso inform the investors about their day to day trading activities and their account balance
` Depository Participants should send pamphlets and magazines containing informationabout the latest changes in the demat segment to their client. When there are any newfacilities offered by the depositories to the investors, it should be properly intimated toinvestors. Depository participant are also advised to conduct a number of investorsawareness programs and advertise their offer of services in various newspapers andpopular magazines.
` The investors can put their complaints to their depository participants and in case of failureof depository participants to resolve the complaints, then the investor can write to theInvestor Grievance cell of NSDL or CDSL.
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` NSDL and CDSL are asked to create a Net Forum/E-Forum in order toexchange their market information regularly between the investors anddepository or investors and depository participants or depositoryParticipant and depository.
` Depository Participants can make it a regular practice to organize
frequent meetings for their investors so as to strengthen theirrelationship with the existing investors. This would definitely give anopportunity for the DPs to take note of grievances if any and offerprompt settlement of issues.
` In order to retain the investors, the depository participants should offertheir services promptly and kindly, In addition to this, Depository
Participants can also select one long time investor year by year andprovide them with Gifts.
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Now a days, share markets occupy a key role both in thedevelopment of economy and individual investors in theirbusiness, The Indian capital market had thus witnessednumerous changes in the recent years, and one such changeis Dematerialization.
Dematerialization of securities play a vital role in improvingand modernizing the capital market and enhance the levelsof investor's perception measures which aim at eliminatingthe bad deliveries and forgery of shares. Thus, the studyshows a clear picture on the progress of investor's
accounts and dematerialization of shares in NSDL andCDSL and the Investor's perception towardsDematerialization ofShares.
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