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Study Abroad Recruitment Activities
Dan KogerLindsey Wilson College
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Opportunity Beckons Mid August, 2010
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And then three months went by—
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Basic Housekeeping Chores
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Define Our Purpose
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What Were Our Assumptions
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Regarding Study Abroad, LWC Students Will Be:• Inexperienced
• Will Need Financial Aid
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And-- We had plenty of time to prepare for the next summer
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Core Recruiting Team
•LWC study-abroad faculty (Seven)• VP for Academic Affairs• Associate Dean of the Faculty• Director of Public Relations
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Extended Recruiting Team
• Eduard Mandell, of KEI• Marilyn Radford, LWC finance specialist• Kim Gardner, ACA• Shawn Williams, Campbellsville University Political Science Professor
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Start a Time Line
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December 2010
Monday 12/20 Tues. 12/21
Wed. 12/22 Thurs 12/23 Fri 12/24
•Faculty team planning mtg.
10:30 am Dan’s office:•Review/improve kei timeline•Critique email announcement•Review View article•Review/post website materials •Review talking points/benefits of study abroad programs:•For students•For LWC•Dates/time for faculty to record brief info video for website•Putting the word out on social media•Plan for contacting program teachers from other ACA schools•Review/develop content of “Hometown Fundraising Kit” for students
> Share plan Merry Christmas
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Phase OneRecruit interested students
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Create a Recruiting Communication Plan
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Public Relations Basics
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Key Audiences• Prospective study-abroad students• Prospective study-abroad faculty• Academic leaders• LWC administrators• KEI• ACA
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Messages
• Study abroad is good for you
• We’ll help you with the details
• You can do this
• Learn more from us
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Message Delivery Systems
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Print Materials
• KEI brochures• “Raider View” Student newspaper• Campus-wide posters
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Electronic/Social Media
FacebookCampus-wide emailCampus radio showLWC web site
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Face-Face/Word of Mouth
• Class announcements• Faculty meetings
• Information meetingsfor students
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January 31 Student Information Meeting
• 39 students attended• VP for Academic Affairs validated the program• Highlights of financial-aid possibilities • Faculty briefly summarized their programs• Lots of time for informal faculty-student discussion
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Phase TwoGet students what they need
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Including:
• Fund-raising efforts• Financial-aid efforts• Answering questions• Addressing problems
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Studying abroad ain’t cheap
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Reliable funding sourcesneeded
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Coordinator needed
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The most important thing we learned: Lots of students want to study abroad; we need to find a way for them to do it!