STUDENT RECRUITING PROGRAM ANALYSISInstructional Systems Graduate Program
OVERVIEWTo date, recruiting has not been formalized at a systems level.
There are a number of “worth-while” activities that are taking
place as a result of the efforts of the Instructional Systems
Recruiting Committee (ISRC) and the Instructional Systems
Alumni Advisory Council Recruiting Committee (ISAACRC). However, there is a need to analyze and
determine the status of the program and
where the recruiting committees need to
go with specific interventions to bridge
the gap. The focus of this analysis is to
determine the most important activities
for success.
PROCESS
• Business goals of the ISRC and the ISAACRC
were determined
• Two broad performance goals that meet the
organizational goal were established
• The current performance of the ISRC and the ISAACRC was
analyzed
• The organizations’ performance was evaluated against each
performance goal
• The factors that prevent the recruiting committees from
successfully increasing enrollments in the IS Program were
identified
BUSINESS ANALYSISIDENTIFYING KEY GOALS
• This analysis was conducted through research, interviews, and
surveys
• Research on the current practices and the history of
recruiting was conducted to put current efforts and challenges
in the context of what has been successful in recent history
that ultimately yield an advanced
degree in Instructional Systems
• A shared goal for the ISRC and ISAACRC is to achieve a 10%
increase from year to year in the number of students actively
enrolled in courses
PERFORMANCE ANALYSISCURRENT RECRUITING PRACTICES
• Recruiting is only done
occasionally on campus
• The program coordinator
provides the only internal
source of information about
prospective students used by
the ISRC and the ISAACRC
• The two committees have their
own goals and processes, but
neither group has an overall
process that drives the
recruiting process
• There is no formal process to
leverage the activities of each
group to recruit new students
• ISRC has created a variety of
promotional items to assist with
on-campus recruiting and the
ISAACRC has used the
information from surveys to map
the process from application to
enrollment
• There is a lack of up-to-date
information on the Internet
PERFORMANCE ANALYSISOPTIMAL RECRUITING PRACTICES
• Increasing awareness of the
program is required to attract
new students
• A need to promote the
program to potential students
by increasing awareness of the
program, offering multi-lingual
informational seminars, using
an alumni network, finding
employers who need to bolster
the skills of their
education and HR
departments and using
conferences and
professional organizations
• Marketing to domestic and
international students
• Expand the marketing
footprint with an engaging
website and using social
media sites such as
YouTube, Facebook, and
GAP ANALYSISCURRENT PERFORMANCE
• Campus recruiting
▫ Faculty visits psychology
classes on an ad hoc basis
▫ ISRC participates in
Fall/Spring recruiting events
and Grad Quest
• Conferences
▫ Two to three conferences
attended per year
▫ No process for students to
submit to and present at
conferences
• Corporate Recruiting
▫ non-existent
• Marketing Efforts
▫ There is no advertising in trade
journals
▫ Social media sites available to
IS alumni only
GAP ANALYSISOPTIMAL PERFORMANCE
• Campus recruiting
▫ Visit 20 classes of different
majors annually
▫ Gather 25 student names each
Fall/Spring Recruiting event
▫ Target 25 student names at
Grad Quest
• Conferences
▫ Design a flyer for distribution
▫ Design and maintain a wiki
• Corporate Recruiting
▫ Prepare an information packet
tailored to corporations
▫ Maintain relationships with
companies visited in past years
• Marketing Efforts
▫ Place ads in at least 4 print
journals annually
▫ Increase visits to the website by
30%
▫ Improve search engine
optimization
▫ Social media contact information
to be posted on the IS website
▫ IS website must contain 5 multi-
media elements
CAUSE ANALYSISWHY ARE GOALS NOT BEING MET?
• IS Program Representation at
Recruiting Events
• Contact of Prospective
Students during the Admission
Process
Performance Measures:
• Number of Students Actively Enrolled each Academic Year
RECOMMENDATIONS
CREDITS
The research, documentation and presentation of this report
was created in collaboration by the following Florida State
University, IS graduate students from the EME6691 -
Performance Systems Analysis fall 2009 course:
Laura Bryant
Lea Ann Gates
Alisa Jacobs
Gina Minks
Kendall St.
Hilaire