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INTRUDUCTION OF THE COMPANY
PRAKRUTI PRODUCTS PVT. LTD established in the year 1992
with an objective of standardizing the identification, collection and extraction of
the herbal products available in the Sahyadri Mountain Ranges and Western Ghats.
The firm is set up by a young entrepreneur Mr. M Raghavendra Shetty, who is very
passionate about the herbs and its uses. He is the person having thorough
knowledge of the herbs and its uses. He has more than 15 years of experience in
the field of pharmaceuticals. He is having the team of doctors headed by Dr.
Jeetendra Shetty, who is M.D in Ayurvedic Science and well versed in the
ayurvedic treatments and preparations.
During the past 5 years the company has successfully got the
collection tender for the collection of valuable herbs such as Garcinia Combogia,
Ramapatre, Garcinia Indica etc… through forest department. The total area
covered in the tender is above 10000 hectares. The company has standardized the
collection by regularly training the collection team with regard to the method of
collections and regulating the collection of the herbs there by adhering strictly to
the quality norms.
Having their own extraction plant with the capacity of extracting 100
tons of raw herbs per month. Plant is equipped with GMP standard machineries
having quality control department and well defined quality control procedures.
They have a strong production team and Research & Development Department
facilities. Company has departmentalized and well defined division of work among
the various department, such as production department, sales department etc...
Each department is headed by qualified and experienced professionals in their field
of activities.
Started as a single company 10 years ago, Prakruti has now grown in to a
group of companies and the group is further growing with its diversification
program.
PRAKRUTI PRODUCTS PVT LTD ventured in to extraction of herbs,
herbal products, honey processing and health care business. PRAKRUTI
PRODUCTS PVT LTD mainly concentrates on herbal extracts like Garncinia
cambogia, Bosewellia, Ashwagandha, Green Tea etc…
Utilizing the state of the art of infrastructure, experience and expertise,
coupled with the zeal of offer the best, has given the company the edge over others
and has become a name to reckon within the international market sense. This has
resulted in exports herbal extracts, herbal products and countries like U.S.A,
Canada, Italy, Brazil, Russia etc…
With an energetic and enthusiastic marketing team of more than 100
members, the group is poised to grow even further with the support of auxiliary
service staff. The companies management team are comprises of professionals with
long term experience in their respective fields. All the products are checked as per
international standard and according to the customer’s requirement.
With an understanding on the nuances of honey distribution, the company
has developed a unique handling and storage process, which ensure the minimum
damage and expires with a dedicated team and logistic process; it achieves balance
between sales and production.
Today Prakruti has kept its promise not only to the Indian consumers but to
the word by providing them the very best products.
VISION:-
To maintain and acquire the 1st and 2nd leadership position in their chosen
area of business in India.
To establish the companies position of leadership in India to secure global
presence.
To continuously create new opportunities for growth in their strategic
business
To set a precedent in the qualified product manufacturing industry,
continuous innovation, and exceptional product focused services and
enhanced customer satisfaction.
MISION:-
To carry on continuous research on Ayurvedic herbals
To continually improve on the efficiency of the Companies products
To timely supply products to customers in a professional manner
To meet the highest quality standards
OBJECTIVES OF THE COMPANY :-
Service motive as well as profit motive
Produce quality product
Development of remote areas
Employment opportunities to the people of the backward areas
Carry out new out difficult herbal extract
Tremendous cost benefit to customer
STRENGTHS OF THE COMPANY
It has highly sophisticated manufacturing plant for the production of high
quality herbal products
It has got qualified team of production people who have thorough
knowledge of herbal products
It has backward integration of major herbs for constant and steady supply of
herbal products
It never miss its delivery schedule policy
It has a well trained and experienced team of professionals for managing
sales and logistic activities.
QUALITY POLICY
The Prakruti Products Pvt Ltd id dedicated to provide quality assured products for achieving total customer satisfaction with timely delivery cost effectiveness. The Prakruti products are producing quality products not only to meet the customer requirements but also to exceed the customer exceptions. It will achieve their objectives through continuous improvements, Team work and effective communication both internally as well as externally.
PRODUCT PROFILE :-
Common Name Active Ingredient Test method
1 Garcinia Combogia extract Hydroxy Citric Acid HPLC
2 Salacia Reticulate extract Salacia glycosides Gravimetric
3 Tribulus terestries extract Saponins UV
4 Gymnema Sylvestre Gymnemic acid HPLC
5 Boswellia Serrata Boswellic acid Titration
6 Ashwagandha extract Alkoloid Gravimetric
7 Rita Extract Saponins HPLC
8 Ocimum Sanctum Ursolic acid HPLC
9 Purified Honey
10 Aloe vera Barbalion aioin
11 Glucosomine HCl &sulphate
12 Calcium sennoside Calcium sennosides
13 Curcumin extract (95%) Curcuminoids HPLC
14 Licorise extract Glycyrrhizin HPLC
15 Banaba extract Colosolic acid HPLC
16 Coleus extract Forskholin TLC
17 Guggul extract Guggulu sterones U.V.spectrometer
18 Mucana truriens L .Dopa HPLC
19 Sida cordifolia Ephedrine HPLC
20 Zingber officimale Gingerol HPLC
21 Tomato Lycopene Lycopene HPLC
22 Asparagus racemoses Saponins HPLC
23 Green tea extract Polyphenols UV
24 White kidney bean extract Phasseolamin Colorimetry
25 Valeria wallichi Valeric acid HPLC
26 Bacopa monnieri Bacosides TLC
27 Garlic extract Allin TLC
28 Gotukola Asiaticosides HPLC
29 Lutein Lutein TLC
30 Pomegranate Ellagic acid HPLC
31 Terminalla arjuna Tannins Titration
32 Terminalla bellerica Tannins Titration
33 Terminalla chebula Tannins Titration
34 Triphala Tannins Titration
35 Piper langum dry extract piperine Spectrometry
36 Capsicum Capscin HPLC/U.V
37 Cocoa extract Phenyl ethamine HPLC/U.V
38 Cardamom extract
39 Coriander extract
40 Cumin seeds
41 Nut meg extract
42 Hibiscus flower powder
AREA OF OPERATION :-
The PRAKRUTI PRODUCTS Pvt Ltd has global and national area of operation. It
distributes its products in Maharashtra, Gujarat, Madhya Pradesh, Kerala, Tamil
Nadu etc… The PRAKRUTI exporting their products to foreign countries such as
America, Italy, Germany, Korea etc…
OWNERSHIP PATTERN :-
Prakurti Product Pvt.Ltd. has Partnership concern and family based Organization.
The partners have 50:50 ration in Capital. Mr. M.R Shetty is the Director of the
Company.
INFRA STRUCTURE FACILITIES :-
The Prakruti Products Pvt Ltd has good infrastructural facilities. Today 100
employees are working in the firm. The Prakruti products satisfies its employees
by providing all basic needs such as transportation facility, canteen, uniform, first
aid box, drinking water etc…. The company has highly qualified staff and modern
production machines.
ACHIEVEMENT & AWARD :-
The Prakruti Products Pvt Ltd secured national Award in 2005 for Small Scale
Entrepreneurs. Mr.M. Raghavendra Shetty, Chairman received award from
Honorable Minister Shree Pranab Mukharji.
COMPANY PROFILE
Name of the company :- Prakruti Products Private Ltd
Year of Establishment :- 1992
Registration Number :- SSI No:-0812CR0047 SIDO-PMT SSI
TINY RURAL Dated 16/11/2000
Nature of Business carried :- Manufacturing
Ownership Pattern :- Company
Location :-
Sl.No Address
1 Factory Prakruti Products Pvt Ltd
Navagadde, Agasur, Ankola
2
Register Office Prakruti Products Pvt Ltd
Sagar Complex, Maruti Temple Road, Karwar
3
Branch Office Prakruti Products Pvt Ltd
No-220, 28th Cross, 11th Block, Rajajinagar,
Bangalore
Bankers :- Vijaya Bank &
U.T.I Bank
Working Hours :- 9.30 A.M to 5.30 P.M
Weekly Holiday :- Sunday
CUSTOMER BEHAVIOR TOWARD
AYURVADIC PRODUCT AND SERVICE
Prakruthi product pvt. Ltd located in Ankola taluk, North canara
district ,Karnataka state.
It is manufacturing herbal product and honey. It is small scale industry. It
got National award during the year 2005-06.Prakruthi product pvt. Ltd. Located
near N.H 63 and it is very near to arabic sea.
It collected row material from local and also other state of the India such as
Maharastra, Gujarath, Kerala ,Punjab etc.,they are manufacturing herbal product. It
is business to business market. Prakruyhi has very good infrastructure such as
employee welfare, R&D, production, transportation, etc. Total 100 employees are
working in the company. Director of company is Mr. M.R. Shetty and Deepak
Shetty as General manager. The General manager Deepak Shetty taking care of all
the department. Such as marketing department , finance department, store
department and production department.etc. Company has good production
department. Each department has manager.
Prakruthi product pvt. Ltd. Has good marketing department. It is business to
business market.
Problem of the Ayurvedic Product
The Prakruthi Product Pvt. Ltd. Manufacturing Ayurvedic Product and
Honey. It has 10 year experience in Ayurvedic business , but it is suffering from
several problem.
Promotion strategy
It is also one of problem of company because it has business to business
market, it is not giving advertisement on news paper, magazine, television, radio
etc... it getting party through web source, so promotion strategy also one of
problem of company.
OTHER HERBAL PRODUCTS MANUFACTURERS
1. Dabur India Ltd: - It is India’s largest Ayurvedic medicine suppliers and
the fourth largest producer of FMCG. It was established in 1884. 15 percent
of its sales include pharmaceuticals. Ayurvedic specialized division has over
260 medicines for treating a range of ailments and body conditions from
common cold to chronic paralysis. These materials constitute only 7 % of
Dabur’s total revenue (less than 50 million dollar). Some of the important
products are Dabur Chavanprush ( Herbal honey ) having 70% of market
share, Hajmola ( digestive tablets) having 80% of market share, Dabur Amla
Hair oil, Vatika ( shampoo) and Laldanta Manjan ( Tooth Powder)
2. Shree Baidyanath Ayurvedic Bhavan Ltd :- It was founded in 1917 in
Kolkatta and specializes in Ayurvedic medicine, though it has recently
expanded in to the FMCG sector with cosmetic and hair care products such
as Shigekai ( soap & shampoo) has a sales volume of 350 million dollar. The
company reports to have a over 700 ayurvedic products including item such
as Herbal tea, patent medicine, Massage oil and chavanprash.
3. Zandu Pharmaceuticals Works :- It was founded in the year 1919 in
Bombay, named after an 18th century ayrveedic. Its total sales volume is
about 45 million doillars. One of its current project is to develop a
Dopamine drug from a plant extrach, applying for new drug status in the
U.S.
4. Himalaya Drug Company :- It has established in 1934 in Bangalore. It
currently has a business lavel of about 500 million dollars.
5. Charaka Pharmasuticals :- It is founded in 1947 and currently has 3
distribution centers in India. It produce liquid tablets. It has gained a large
advantage with its new products Evanova, a preparation containing 33 herbs
and minerals.
6. Vicco Labouratories: - It was founded in the year 1974, doing 110 million
of business annually. Its main ayurvedic division includes Himami line, the
company involved with cosmetics but also provides chavanprash and other
health products
7. some of the other medium and small manufacturing plants include :-
a. Aimil pharmaceutical Ltd
b. Viswa Keerthy Ayurvedic Pharmacy
c. Kottakkal Ayurvedic Vaidyashala
d. Prakruti Labouratories Pvt Ltd
WORK –FLOW MODEL
The company is involved in the production of several herbal extract. The main
extract includes Honey purification process and Garcinia combogia extract.
HONEY PURIFICATION PROCESS :-
Honey purification process initially includes filtration of raw honey. After
reducing the moisture it is passed on to raw auto clay, then sparkler filtration is
done to remove micro- organism. Then at last stage filling packaging is done.
FLOW CHART : PROCESSING OF HONEY
RAW HONEY X KGS
PRE FILTER USING 10u PAD THRU SPARKLER FILTER
DE- WAXING OF HONEY
MOISTURE REDUCTION
FINAL FILTRATON THROUGH SPARKLER FILTER
AUTOCLAVE
PACKING IN BOTTLE
GARCINIA COMBOGIA EXTRACT:
Garcinia Combogia chilka is mixed with suitable quantity of water in
reactor, passing heat through steam chamber at constant temperature of 900 C,
refluxing for three hours and collecting the water wash separately. Washings is
heated to 80 C and pH raised by adding NaOH to PH – 7.2. Cooling done and
Calcium Chloride [CaCl2] then precipitation is done. To precipitate Hydrogen
peroxide is added for bleaching then cooled, filtered and finally collecting the
precipitate cake. Cake is then dried and milling and sieving is done. Powered
product is autoclaved and dried. Sterilized product is then packed in
HDPE containers.
GARCINIA COMBOGIA EXTRACT
‘X’ KGS OF GARCINIA FRUIT
EXTRACT EITH WATER UNDER BOILING 3 HOURS
FILTER THE EXTRACT THROUGH SPARKLER FILTER
AUTOCLAVE @ 121* C AND 1.2 KG PRESSURE FOR 30 MINUTES
ADD NAOH TO7.5 PH AND THEN CACL3 TO PRECIPITATE WITH
PRCIPITATION MIX
DECOLORIZE USING DECOLORIZING AGENT
COOL ROOM TEMPRETURE AND FILTER THROUGH FILTER PRESS
WASH WITH WATER
CAKE LOADED AND DRIED
MILLING AND SIEVING
STERLISE AT 160* C FOR 2 HRS
PACKING WITH HDPE DRUMS
MCKENCY’S 7 S MODEL
1. Structure:
2. Skill:
3. Style:
4. Strategy:
5. System:
6. Staff:
7. Shared values
The McKency’s 7 S from work was developed by the consultancy at the
McKency’s and company as well known management constancy firm in
the united state the model was designed to diagnose the cause of
organization problems to formulate programs for improvement.
According to the model there are 7 basic dimensions, which
represent the core of managerial activities. These are the element which
executor use to influence large and complex organization. Those 7s are
also considered as important element of successful business practice,
when these elements are present in on organization that organization will
be more successful at strategic implantation and will be able to move
with the charge. The first three element strategies, structure and system
are considered as hardware element of sources. The next four styles,
skills, staff and shared value are the software elements.
In Prakruti Company they are as follows :-
Structure:
Structure is the basic organization of the country. Its departments
reporting lines, areas of expertise, responsibility and how they inter
related. The various departments are explained above before this part.
Skill:
The skills are the capabilities and competencies that exist
within the company. Skills are those capabilities that are possessed by
the employees of an organization. These skills will have direct impact on
the employee’s productivity and their performance. At highly skilled
employer cannot only perform his work efficiently but also effectively.
Thus skills of the employees have a direct impact on the companies
overall performance.
The Prakrathi Product Pvt. Ltd has off the job training. Details
of external training programme, workshops and seminars are received
from time to time through membership of reputed organization for
specialized training or through communications.
Qualified personnel are identified and deputed to attend special
external programmes and details are recorded I training record. New
personnel are trained on the specific job him/her to perform. Based on
competence, responsibility is assigned training programme for the new
entrant is decided by the training in charge based on the nature of the
job.
Once in a year the performance is monitored and , it found
incompetent in any area, training needs are identified. A request is made
to the management for importing the training to the concerned
employee.
Style:
Style is the first soft element of 7s framework. Here style implies the
With a shift is style of management of company is able to
improve its relationship with its employees, customers and over a period
of time. It dries to resolve any kind of disputes arising in the day to day
management activities through a peaceful dialogue and negotiations with
the accusing party thus the style adopted by the management helps it to
maintain a friendly and conductive environment for the smooth running
of the organization.
The Prakrathi Product Pvt. Ltd has authoritarian decision
making. The finance, purchase, store, R and D department, and electrical
and maintenance department are taking planning, direction by the
director and general manager.
Strategy:
Strategy is the first hardware element among the 7s. It is the
direction and scope of the company over a long time. A strategy is
defined as coherent set of actions aimed at gaining a sustainable
advantage over competition improving position that is customer and
allocation resources.
Strategy implies a game plan to achieve the defined business
goals. Every business uses unique strategy to achieve its destiny.
System:
The process and flows that show how an organization gets
things done from day to day activities systems cover formal and
informal procedures that govern every day activity covering every thing
from management information system through to the system.
The information system also supports the business strategy,
business processes, organizational structure and culture of the
organization.
All suppliers doing business with Prakrathi Product Pvt. Ltd
are at present included in approved suppliers list based on their past
performance. All purchase orders give complete technical specifications
and commercial details based on the requirement and are reviewed and
approved by purchase head before it is released and is recorded in out
going purchase order register.
Any rejections of material are sent back to the suppliers and
informed to improve the quality of materials in future supplies. All
approved suppliers are monitored by doing supplier rating once in a year
for quality and delivery parameters and recorded in supplier rating form.
Staff:
The staff constitutes company’s people resource and how they are
developed trained and motivated. Staff implies the employees of an
organization it is only dynamic element in the factor of production,
which can think and react according to the conditions and situations.
Category of Employees Number of Employees
Administrative staff 7
Clerical workers 16
Work man 77
Studies of Staff
Have a developing plan of ideas for construction purposes
To keep the instruments in safe place
Maintaining cost, records, banks of accounts
To check the products before transportation
Responsibility of Staff
Dealing with Bank and other financial Institutions
Preserving companies property
Identifying the unsafe zones
Handling overall materials
Shared values
Shared values means that employees share the same guiding
values and mission that is, excellently managed company has a driving
purpose and philosophy that is known and practiced by everyone. In
Mckinsey’s 7s framework should value refer to commonly held beliefs,
mindsets and assumptions that shape how an organization behaves its
corporate culture.
The vision of Prakrathi product Pvt. Ltd is to produce and
supply high quality products to its customers and obtain the customer
satisfaction through proper service. The company is given very much
importance to the suggestions and recommendations of employees and
customer to improve the business.
All the departments are harmoniously coordinated to improve
the production and sales and there by attaining the goals of the
organization.
ORGANIZATION STRUCTURE
Structure of organization refers to its body or frame work. Every
business organization has specialized activities like production, finance,
marketing etc… though which business is carried though different
department or section formal structure of an organization is horizontal
and vertical.
Horizontal structure refers to division of each specializing activity
in to a separate department for Ex- production, finance, and marketing.
Vertical structure refers to flow of authority relationship. It shows
authority and responsibility relationship in the organization.
Authority moves downwards and responsibility moves upwards in
the organizational structure.
As shown in the diagram column A.B.C represent horizontal
division of organization. Each of activity of an organization by
Commercial production, Research & Development, Quality Control is
undertaken though a separate department. Each department is headed
Manager. Manager is assisted by his subordinated. The relation between
director, Manager and his subordinate down the lines shows vertical
structure. It shows how the authority moves from top to bottom,
responsibility moves from bottom to top.
SOCIAL AND ECONOMIC BENEFITS
To the workers
o Supply of free food
o Transportation facility
o Medical facility
o Provident fund
o Training facility to the employees
To the Society
o Supply of good quality products at reasonable price
o 100 families of these area directly involved in business as
employees
o 50 families are involved in this business indirectly by trading
and transportation
o Raw material required for the production are purchased from
the local people
o Company has taken control Pollution license
To the Government
o Proper payment of Tax
Central excise duty
Sales tax
o Proper fulfillment of the norms which have been passed by
the Government
FINANCE DEPARTMENTS:
In this competitive corporate world a company is passed with
many challenges most of these challenges are financial in nature to name
a few cost cutting, raising funds for new projects managing working
collection of accounts receivable etc. In such an institution situation of a
company wants to sustain and grow in the market it should be able to
tackle these challenges factually.
Functions:
Capital budgeting of new projects.
Handling payments to the suppliers and day today petty expenses.
Maintaining costing records and calculation of cost of production.
Allocating total receipts and expenses to various cost.
Forecasting the day to day cash requirement of the unit and
procuring the funds form finance head.
Dealing with the banks and financial institutions.
Preparing and maintaining final account of the company.
Communicating and coordinating with internal auditors in their
auditing activities.
STORE DEPARTMENT:
The main objective of the stores department revolves around
inventory management. Stores department is ensuring with the
responsibility of ensuring availability of right kind of material at the
right time.
In Prakrathi product Pvt. Ltd. The store room contain raw
material such as ashwagandha, garcinia, combogenia, chilka, indica
chilka, honey and bocapa.
The machine parts such as lubricant, belt, PVC pipes, L tube
PVC pipes, glass , mask and cable wire are available in the store room.
The storeroom has telephone. The store manager contact to other
department through telephone.
PURCHASE DEPARTMENT:
Purchase function plays an important role in this competitive
world. Every company required good quality materials, which help to
satisfy the customer needs and wants.
Function:
To provide good product to customer.
To maintain the quality of the product.
To expend the business.
To maintain the image.
PRODUCTION DEPARTMENT:
The productive department is well equipped with all necessary
machine.
It plays an important role in a company. It has 3 product manager, 10
operators, 60 workman.
Function:
To expand the existing business.
To reach out to market with increase production and high standard.
To gain goodwill.
QUALITY CONTROL AND RESEARCH &
DEVELOPMENT DEPARTMENT:
The R and Department plays an important role in company. Every
company should need R and D department for improve the quality of the
product.
The Prakrathi Product Pvt. Ltd. has good R and D department. It
has highly standard equipment such as refractometer, photospectrometer,
PH meter, electrical Bunsen burner, water heater bath, oven refrigerator,
PPt, burette and all chemicals.
Function:
To provide quality product to customer.
To identify the quality of product.
To increase the demand
ELECTRICAL AND MAINTENANCE DEPARTMENT:
The electrical and maintenance department plays important role
in firm. It provides require power to all departments.
The Prakrathi Product Pvt. Ltd. has well developed electrical
department. It has highly qualified manager and operator. It has
two generators. One is 63KVA-85AMP capacity, other one is
180KVA-250AMP capacity. The electric power transfer to
reactor motor, drier, steam driers, pulverize, and lightning.
Function:
To provide power to required machine.
To provide lighting to the firm.
To increase the production.
SALES DEPARTMENT:
The sales function plays an important role in this competitive
world where competitors are standing on their toe to grab the market
share quickly as possible and be the leader in the market. Strong sales
team can out perform the competitors and win the race for company.
Functions:
Organizing for timely dispatch of goods the customers as per the
delivery schedule.
Finalizing the annual contract of transporter who are appointed
for transportation of the finished goods of the company during the
year.
Providing all kinds of logistic support required in sales function.
Communicating and coordinating with production department an
availability of products and dispatch inline with final sales plan.
To handle the customer complaints as quickly as possible and to
initiate preventive measures.
Handling storing, packing and delivery of finished goods.
SECURITY DEPARTMENT:
Every company should need security for employee safety.
Security department provides protection form the any illegal matter.
The Prakrathi Product Pvt. Ltd. Has security department, it protect
employee in the company.
Function:
Preventing the entry of unauthorized persons into factory premises.
Checking workers while entering and existing the factory
premises.
Permitting visitors and quests of company into the factory
premises after completing the required formalities.
Monitoring movement of vehicles inside the factory premises.
MARKETING DEPARTMENT
The prakruthi pvt. ltd. Has good market department , 30% herbal
they marketing in India, 70% of herbal product they are exporting to
abroad such as Italy, Australia, USA, England etc.
They manufacture honey, they buy Honey from local area and also
buying the row honey from other state such as Andra Pradesh, Punjab,
Gujarath etc. Company has a tie up with Himalaya Company. It has no
brand name in the marke, Himalaya company has good name in the
India and abroad. It has good market share in the market
HUMAN RESOURCE MANAGEMENT
In simple sense, Human Resource Management means employing
people, developing their resources, utilizing, maintaining and
compensating their services in true with the job and organizational
requirements with a view to contribute to the goals of the organization,
individual and the society.
Meaning of HUMAN RESOURCE
HUMAN:-
H – HEARS
U – UNDERSTAND
M –MOVES
A – ADJUST
N – NEGOTIATES
RESOURCES :-
R – RESERVE
E – EDUCATE
S – SKILL
O – OBJECTIVE
U – UNDERSTANDING / UTILISING
R – RESEARCH
C – CAPABILITY
E – ENERGIES
S – STRENGTH
Human resources means total quantitative and qualitative assets of
Human beings in a society.
Quantitative assets :- It means the organisation should have adequate
number of people required to carry on or perform all the activities of the
organization.
Qualitative assets :- It means the people should possess required
knowledge competence, skill and abilities to handle their task efficiently
and effectively
In other words, Human Resource means aggregate of the
Knowledge, skill, experience and health of employees working in any
organization. So, the study of resources occupies unique positions in the
resource setup of any country.
FINDINGS
During the study these were the following findings in relation to the perception and satisfaction of customer towards ayurvedic medicine
Users :- the users of Prakruti Ayurvedic medicine are minimum compared to other Ayurvedic medicine producing companies.
Feature :- customer prefer a particular Ayurvedic medicine depending upon its quality and its diseases healing ability. Less importance is given to its price and availability
Amount:- customers spend no more than Rs 50 on Ayurvedic medicines when it is of other company but in case of Prakruti Ayurvedic medicine they spend between Rs 50 & 200
Company :-Himalaya Drug Company & Dabur India Ltd are the two companies which are commonly preferred by large number of people in their day to day life
SUGGESTION
After the study the following suggestion are important to an Ayurvedic medicine producing company.
Prakruti Products Pvt Ltd is ranked 5th by the customers in and around Ankola & Karwar. Doctors are the person who influences the customers to buy Prakruti Ayurvedic medicine. There fore the company should advertisement it products and improve its popularity.
The Ayurvedic medicine producing company should concentrate on its product quality and disease healing ability as it is given more importance by the customers
Prakruti Products Pvt Ltd is concentrating more on its production sector and manufacturing plant which is engaged in production of Ayurvedic medicines for other major companies such as Dabur and Himalaya. Thus the company should also concentrate on increasing its sales of its own products in and around Ankola & Karwar. It should also concentrate in marketing its product throughout the state by doing proper advertisement because most of the people don’t know about the Prakruti Products.
CONCLUSION
An Ayurvedic medicine producing company should give more importance to its product quality and disease healing ability as it is more preferred by the customers. It is also needed proper advertisement for its products for better marketing.
BIBLIOGRAPHY
Discussion with the General Manager of the Company
Collecting information from HR department
Field survey
Discussion with Research & Development Depertment Manager of the company
Collected information through web ( ayurprakruti.com)