Download - Student Interface_v2.ppt
-
7/29/2019 Student Interface_v2.ppt
1/25
-
7/29/2019 Student Interface_v2.ppt
2/25
1
CONTENTS
1. Introduction
Why Social Media? Existing Models in other Campuses
2. Current Initiatives
3. Stakeholders
Students Faculty Admin
4. Proposed Integration Model
5. Future Action Plan
APPENDIX
-
7/29/2019 Student Interface_v2.ppt
3/25
2
WHY SOCIAL MEDIA..?
2
-
7/29/2019 Student Interface_v2.ppt
4/253
96% OF THE YOUTH USES SOCIAL
NETWORKING SITES
CONNECTS
PARTICIPATION
OPENNESS
COMMUNITY
CONVERSATION
Encourages contribution
and feedback fromeveryone who is
interested
Encourages voting,
comments and sharingof information. Rarely
any barriers to access &
use content
Traditional media is about
broadcast. Social media is
better seen as a two-way
conversation (Web 2.0)
Allows communities to
form quickly and
communicate effectively,
sharing ideas of common
interest
Most kinds of social media
thrive on their
connectedness, making
use of links to other sites,
resources and people
Source: iCrossing Report
-
7/29/2019 Student Interface_v2.ppt
5/254
ITS GROWING FASTER THAN WE THINK
If Made Into A Book, ItWould Have 2.25 Million Pages
Ever Wonder Which Is TheSecond Largest Search Engine
Every SecondA New Member Joins
Source: Websearch
-
7/29/2019 Student Interface_v2.ppt
6/255
HOWEVER,
THE FASTEST OF ALL PLATFORMS IS
If it was to be acountry, it would
have been the 3rd
largest
60 million updates
and 2.7 billion likes
every single day
Average user
spends more than
55 min. everyday
Captured 200 million
users in less than 12
months
Source: Infographic Labs, Websearch
-
7/29/2019 Student Interface_v2.ppt
7/256
Existing Models in other Campuses
6
INDIAN INSTITUTE OF MANAGEMENT
-
7/29/2019 Student Interface_v2.ppt
8/257
INDIAN INSTITUTE OF MANAGEMENT
INTEGRATED COMMUNICATION USING SOCIAL MEDIA
STEPS
By initiatives like these, collaborating withLinkedIn & making active use of
Facebook, IIMs are strengthening theirpresence all around the globe because
these can accessed anywhere in the
world and everyone can connect with
everyone else
Alumni network is the most treasuredthing for any institute and these initiatives
help in making those networks stronger
than ever before
To provide a common benefiting platform to all the stakeholders & to
maximize the web presence.
BACKGROUND
An initiative to leverage LinkedIn and creating two groups for the students of PGP Program & Executive MBAProgram
Certified by LinkedIn with an official badge to convey authenticity & encourage alumni participation Alumni can get placement assistance even after graduating because of the 9500+ strong student network Various facebook pages for almost all the activities and permanent accounts, providing everyone an
opportunity to interact with each other and discuss all the relevant issues.
Easy access of information about the trending activities as well.
BROAD OBJECTIVE
Web presence across theglobe
Integrated alumni network
Source: Websearch
-
7/29/2019 Student Interface_v2.ppt
9/258
SOCIAL MEDIA TRENDS @ TOP UNIVERSITIES
Johns Hopkins University
Hopkins Interactive, the universitys comprehensive social
media hub, provides the usual links to the school's Twitterand Facebook pages
Harvard University
The All Harvard Social Media page shares the latest
happenings at the university through tweets, blog posts,
and videos
Columbia University
Nearly every department and club at Columbia has some
sort of social media presence
University of Kentucky
Kentucky keeps its YouTube channel updated with plenty
of videos, including tips for prospective applicants and
video blogs from campus departments
Source: Websearch
-
7/29/2019 Student Interface_v2.ppt
10/259
CURRENT INITIATIVES
9
-
7/29/2019 Student Interface_v2.ppt
11/2510
TEAM STRUCTURE AND DEVELOPMENT
Source: Team Analysis
COMMITTEE
Buddies Tech SupportAnalysts
Providing IT Support Creating Graphics &
Design Managing MediaResources
(Groups/Page/IDs etc)
Managing front-lineinterface
Generates interestingcontent to increaseinteraction
Running Contest Logistics
Data Handling &Analyzing the media
activity Prepares the actionplan
Implementation
Three Facebook Groupsare functional, one each
for 2011-13, 2012-14 &
2013-15 batch
57% highly active
members. Working on to
increase activity upto
75% level.
Several contests have
been organized to
generate interest and
participation
Regular morning quotes,birthday wishes, general
awareness posts,
notices etc.
-
7/29/2019 Student Interface_v2.ppt
12/2511
STAKEHOLDERS
11
-
7/29/2019 Student Interface_v2.ppt
13/2512
OUR VALUE CHAIN & ITS PARTICIPANTS
Curricular
ActivitiesPotentialApplicants
Admission
Course
Delivery
Placement
Alumni
Admission
Cell
Extra-
Curricular
Activities
SportsActivities
Club
Activities
Admin
Activities
Promotion
Cell
Admission
Cell Faculty
Training &
Devp. Employers
Alumni
Committee
Source: Team Analysis
IT /
Database
-
7/29/2019 Student Interface_v2.ppt
14/25
13
PROPOSED INTEGRATION MODEL
13
-
7/29/2019 Student Interface_v2.ppt
15/25
14
Single Platform for Internal Communication
PGDM Office Marketing Club
Admission Cell Finance Club
Student Affairs HR Club
Placement Cell IT Club
Alumni Committee Communication Club
Integrationthrough
Social Media
BENEFITS
Replaces all forms of one-way communication like emails, notices and memos Initiates instant dialogue with students inviting opinions & suggestions Real-time updates with negligible chances of gaps & leakages Replaces the traditional notice board and reaches targeted audience instantly
The proposed integration model links all internal stakeholders to asingle virtual platform for communication
Source: Team Analysis
WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS
-
7/29/2019 Student Interface_v2.ppt
16/25
15
WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS
TOWARDS EXTERNAL STAKEHOLDERS
Internal
Committees/
Clubs
Real-time feed ofthe campus activity
is shared live on the
Facebook group
All updates withtextual, audio &
visual posts serve
as raw data for
Student Interface
Team
Student
Interface
Committee
Builds socialinterface for external
stakeholders and
engages them
Selects & Filters livefeed shaping it for
external
communication
ExternalCommunication Potential Applicants Alumni Employers
Source: Team Analysis
-
7/29/2019 Student Interface_v2.ppt
17/25
LEVERAGING PLATFORMS FOR EXTERNAL
-
7/29/2019 Student Interface_v2.ppt
18/25
17
LEVERAGING PLATFORMS FOR EXTERNAL
COMMUNICATION.. (1/2)
Facebook
Linkedin
Pagalguy
Stakeholder/s
Alumni Potential Applicants Employers
Benefit
Social Interface to communicate
campus events and activities Central platform to link all socialmedia resources (Links all alumni
groups, special pages for IIC,
OJAS etc)
Building a professional networkwith alumni and employers
Corporate Profile of Jaipuria Acts as a formal discussion
platform for job/internship
opportunities, career guidance
and industry trends
Potential Applicants Coaching Institutes MBA Guides/mentors
Sharing campus events, activities,accolades & achievements
Information sharing & queryhandling
Engaging debates & discussionson MBA related issues
Promoting student feedback to
generate WoM
Alumni Employers
Source: Team Analysis
LEVERAGING PLATFORMS FOR EXTERNAL
-
7/29/2019 Student Interface_v2.ppt
19/25
18
Twitter
Youtube
All Jaipuria Campuses Media Houses Other Business Schools
Real time tweets especiallyduring important events
Following trends of JaipuriaCampuses/Other business
schools and sharing information
with internal stakeholders
MBA Community at large Sharing A/V content onLife@Jaipuria Covering videos
of curricular & extra-curricular
events - speeches, guest lectures,
student performances etc
Stakeholder/s Benefit
Source: Team Analysis
LEVERAGING PLATFORMS FOR EXTERNAL
COMMUNICATION.. (2/2)
-
7/29/2019 Student Interface_v2.ppt
20/25
19
THANK YOU !!!
19
-
7/29/2019 Student Interface_v2.ppt
21/25
20
APPENDIX
20
FB GROUP BATCH 2011 13
-
7/29/2019 Student Interface_v2.ppt
22/25
21
FB GROUP BATCH 2011-13
FB GROUP BATCH 2012 14
-
7/29/2019 Student Interface_v2.ppt
23/25
22
FB GROUP BATCH 2012-14
FB GROUP BATCH 2013 15
-
7/29/2019 Student Interface_v2.ppt
24/25
23
FB GROUP BATCH 2013-15
LINK
CONTESTS
http://www.facebook.com/groups/286904128104052/http://www.facebook.com/groups/286904128104052/ -
7/29/2019 Student Interface_v2.ppt
25/25
24
CONTESTS