Emerald Media Structuring Your Newsroom
ACP 10.24.13
#NOLA13structure
What we did
The results
What you can do
The overview
“I don’t so much mind that newspapers are dying — it’s
watching them commit suicide that pisses me off.”
— Molly Ivins
What we did
What we did // Gamer 2011
What we did // What works Digital
Who / what / where / when
Speed
Efficiency
Photo galleries
Videos
Social media
How & why
Depth
Meaning
Photos
Design
What we did // Staff 2011
1 Managing editor
1 Sports editor
1 sports desk
2013
1 Senior ME
2 Online MEs
1 Sports editor
1 Online sports editor
1 Sports desk
1 Online sports desk
Culture: $80K invested in equipment and renovations.
What we did // Print
Monday Thursday
What we did // Website
The results
The results // Important stuff Improved training
Better jobs
More readers
More followers
Better products
The results // Gamer today Nov. 5/6, 2011
5,560 page views
4 football posts
No. 1: 237 views
4 staff
Oct. 19/20, 2013
28,543 page views / +400%
17 football posts
No. 1: 6,600
10 staff
The results // Gamer today
What you can do
Do it // 3 steps
Create goals
Craft new structure
Learn. Fix. Repeat.
What are your ideas?
