The Power to Know usCorporate Presentation
January , 2010
www.strenuusmarketing.com
About usSTRENUUS MARKETING was founded in 2006
after its partners recognized a unique market need for a specialized sales and marketing force, representing multiple pharmaceutical businesses, both large and small, at a national level.Since our inception STRENUUS MARKETING has represented very important organisations in the pharmaceutical industry
Company ProfileStrenuus operates as a Broker Specialized in the Pharmaceutical IndustryTarget markets : Colombia and CanadaPrivate Company Headquartered in Miami, FloridaRepresents over 12 International LaboratoriesOver 10 years of experience in distributionExpertise in : Research, Market access and Business
DevelopmentYearly sales : 2.5 Million dollarsBusiness and Cultural Knowledge in target markets
Representation in the Americas
COLOMBIA
CANADAUSA
LocationsStrenuus Marketing LLC- Headquarters
2290NW 82 Ave, Doral Fl, 33122Tell :813 5321968USA
Strenuus Marketing SASCalle 152 A #54-37 Unidad 29 Mazuren, Santa Fé de Bogotá Tell : (1)6005135
Calle 77#65-37 Bodega 178 , Barranquilla, Atlántico
Tell :
COLOMBIA
Strenuus Marketing Canada2507- 3 Navy Wharf Court, Toronto, Ontario M5V 3V1, CANADA
Mission To be your connection to new markets with
expertise, outstanding human factor, infrastructure and technology with the main objective of maintaining loyal clients and high yields
VISIONTo be recognized as a prime organization
for selling products and services to the
Health Care, and Well-Being industries
Who are weOutsourcing Outsourcing
Marketing PlanningMarketing Planning
Business IntelligenceBusiness Intelligence
Distribution Distribution
Business PartnersStrenuus Marketing
LLORENS INTRARIVERO ENZONVICTUS
VIHCORP
HMEDICAL
QALYS
STEROP
MAIN STRE
ET
About Colombia• Population (millions) : 49.5• GDP ( US $ bn) : 228.6 • GDP per capita (US$) : 4,662• Inflation (2009) : 4.6 %• Colombia’s principal Import Sources : US (29 % ) China (11.5 % ) Mexico ( 7.9 %)
Improved Business Environment•Historically, Colombia has been distinguished by outstanding economic stability. GDP growth remained constant over the last seventy years.•Colombia has managed to control inflation, and it has never experienced hyperinflation. This stability has been reinforced by the inflation rates of a single digit from 1999.•Colombia has never failed to fulfill its international financial obligations.•Exports have increased since 2002, growing from USD 12 billion to USD 37 billion in 2008.•Agencies examining the economy showed improvement in Colombia's confidence index. For 2008, S& P, one of the most prestigious risk examining agencies, gave Colombia a BB+ rating in regards to its long term foreign currency debt.•Direct foreign investment increased 400% since 2002. During 2008, USD 10.6 billion came into the country..
Pharmaceutical Sales In Colombia
2002 2003 2004 2005 2006 20070
500
1000
1500
2000
2500
3000
3500
18521617
2033
25162888
3220
US
M
illi
on
s
Profit Increase over the Years
2002 2003 2004 2005 2006 20070
50
100
150
200
250Profits per year
US
M
illi
on
s
PHARMACEUTICAL MARKET IN COLOMBIA
Channel Percentage
Wholesalers 61 %
Work Associations 15 %
EPS 11%
Pharmacies-Chains 06 %
Clinics/Hospitals 06 %
Co-Operatives 01 %
Colombia’s Market Share (population)
BARRANQUILLAMEDELLIN
CALI
BUCARAMANGAOTHERS
BOGOTA45%
12%15%
14%
6%8%
*
*AC NIELSEN
GP % SPENT IN HEALTHCARE
Argen
tina
Brazil
Chile
Colom
bia
Ecuad
or
Mex
ico
Peru
Venez
uela
0123456789
8.3 8.17 7.5
4.86.5
4.9 4.3perc
en
tag
e
2004-2007 Pharma. Imports
2004 2005 2006 20070
100200300400500600700800900
1000
470550
735
903
ExportsImports
Our ClientsVictus www.victus.com
Sterop www.sterop.be
Homosmedical www.homosmedical.com
Vihcorp www.vihcorp.net
Biocorp www.biocorp.com
Biotoscana www.biotoscana.com
Sumimed www.sumimed.com
LLorens www.llorenspharm.com
Intra www.intra-online.de
Rivero www.rivero.com.ar
Biopaz www.biopasgroup.com
Qalys sa www.qalys.com
Eticos www.eticos.com
Nihayo www.nihayo.com.tr
www.strenuusmarketing.com