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Streaming to build your investor relations
Derek AbdinorNovember, 2009
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Work at Ince.motiv
Ince.motiv partnered with Corpcam for webcasting solutions since 2002
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Pitch
Technical delivery
Company communications(Marketing, IR, PR, Comms, Business channels)
Consumer Shareholder
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Investor relations
a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.
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Investor relations
a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.
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The essence of IR
Communication by management to the investment community
What are you doing with my money?
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King Report on Governance “the King III Code” (2009)
8.2.4 The board should consider not only formal, but also informal, processes for interaction with the company’s stakeholders
8.5.2 Communication with stakeholders should be in clear and understandable language
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Investment community
Traditional protocols
Yet at the same time seeking competitive advantage - information
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Most influential shareholdersTraditionally in Cape Town
Investment analysts society
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Investment analyst presentation
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Profile
Main board
Foreign audience
Services which stream interviews to Bloomberg and Reuters terminals
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Foreign investment
R71.8 billion 2009 year to date (nett purchasers)
JSE total market cap R5.7 trillion
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The role of the analyst
To make forecasts on the profitability of investing in a company – for its own market agenda or those of its clients
Include financial journalists
The problem of coverage and ranking
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Media habits
Individual preferences:1. Media creators2. Operators3. Users
Digital natives
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Media channels
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Media channels
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Aggregators
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Aggregators
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The obvious benefits of streaming
Location independent
Visual
Possible archive for on-demand
Broadcast or narrowcast
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Technical
Venue should have ISDN
Webcast can integrate with TV broadcast (eg: Summit TV)
Webcast output – Windows Media
Audio (slides and audio) or Video (streaming audio/video and slides)
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Industry growth
Corporate webcasts (video and audio)
100150200250300350400
2004 2005 2006 2007 2008 2009(Oct)
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The burden
Cost is brought unto the shareholder
Internal management by: Company Secretary/marketing/IR/Legal
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Current
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Results announcements
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Deals
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Deals
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Future?
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Stakeholders - parastatals
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Stakeholders - staff
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Interviews and dark sites
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Investor days
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AGMs
8.2.3 The board should encourage shareholders to attend AGMs(King III)
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Conference calls
Either replace with webcast
Stream management on the call
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Corporate channel
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Questions