Transcript
Page 1: Stream:20 | Twitter retweet competitions

Twitter Retweet Competitions

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Twitter retweet competitions best practice

• Retweet and follow – Reiterating purpose of competition, increase twitter following and

promoting brand name

• Give a reason for competition if any e.g. To celebrate the release of _ _ _ _ we are

giving away a free...etc

• Include a competition deadline

• Bit Link or Tiny URL, Shortened URL Link to T&C of competition

• Maximum two lines of text in the tweet

• Prize described in a few words or a shortened URL is used

• Twitpic of prize

• RT and Follow 2nd twitter account dependant on promotion

• Competition is rephrased and a reminder tweet is put out when the competition is coming

close to the deadline

• #competition and #win used as a keywords, to make the tweet more discoverable

• Remember to tweet your following

• Final chance to enter

• The winner announcement

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Example Tweet

A picture of the prize for

people to view.

When people RT this line of text will be most

prominent, objectively promoting the cause of

the tweet.

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Example Tweet

Good use of bit link.

Abbreviation of the word ‘competition’ has cost the tweet

that keyword.

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Example Tweet

First line is lengthy and not to the point,

important information follows on the second

line.

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Example Tweet

Mention of the prize in the first line of the tweet

can have a greater impact.

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Example Tweet

Good use of available

characters in the tweet, text is doubled as a

link.

Good use of keywords.

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Example Tweet

Friendly language

suggesting retweets.

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Competition tweet template

RT + Follow to #Win <prize>! with <@twitterhandle> ending <date/time>! ( T&C and more <shortened URL> )

Competition @example

#Competition! RT <@twitterhandle> for <prize>! ending <date/time>! ( T&C and more <shortened URL> )

Competition @example

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Competition tweet template

We have <prize> for <date/time>! RT + Follow <@twitterhandle>to #Win ( T&C and more <shortened URL> )

Competition @example

Follow <@twitterhandle> + RT to #Win <prize>! ending <date/time>! ( T&C and more <shortened URL> )

Competition @example

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Use every opportunity, so post

a picture of the prize for people to

view.

Competition tweet – General Rule

Keep the important information in regards to the key objectives of the tweet in the

first line, second line is useful for bit links to T&C or other relevant links

This is twitter, where people speak their minds. Keep the tone of tweets

friendly and human, remember not to come across demanding.

Use keywords like #competition #win #prize these will make the competition more discoverable

Use bit links if you want Retweets, people will

not appreciate sentence long urls.

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Stream:20 Digital Marketing [email protected]


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