Download - Stratos Hear Ad Rbt + Mobi Adz
StratosHear
Revolutionizing mobile advertising
AdRBT Concept
Telecom Network
Call Waiting to be answeredCalling Party
Called Party
Word of Mouth PromotionAd continues to play till call answered
Fine Print
• Targeting:
– Day– Time– Region/ Circle– Daily Impression– Probable:
• Gender
• Age
• Impressions heard for less than 5 sec are FREE of COST
• Uniform impressions burn across the day unlike TV/ Radio
Impact
Uniform impression burn round the clock unlike TV / Radio Rated excellent for brand retention
and mass viral activity
Assurance for every impression played
Impressions heard for less than 5 seconds are free of charge
Comparison
• Radio Mirchi Delhi• Maximum probable reach over a
period of 1 month – 35,00,000
• Slot rate 1,500 per 10 second
• Rs 35,00,000 for a period of 1.5
months for a campaign
• Price per person/impression for Radio
is approximately Rs 1
• Ad RBT Delhi
• Maximum assured reach @ 10,00,000
Impressions in Delhi as per current base
• Slot rate 0.25 per 10 second per
impression
• Same assured reach through Ad RBT
– At a price (8.75 Lacs) is which 4 times
cheaper
– In a time ( 10 days) which is 10 times
lesser
Daily Impression – Region wise
Launch Campaign
• Client Launched a new phone
• Ads on RBT helped create massive awareness before the
handset availability on shops
StratosHear – WAP (MobiAdz)
• Premium Mobile WAP Ad Network
• Serves more than 1 billion Text / Banner Ad request via WAP
• More than 200 unique publishers
• Extensive targeting
– Handset manufacturer
– Handset OS
– Handset Functionality
– Operator
– Channel/ Site Genre
Manufacturer % of Inventory
Nokia 52%
Samsung 15.5%
Sony Ericsson 6.90%
LG 2.20%
HTC 1.74%
Others 21%
Samsung Giorgio Armani & Galaxy S
Total Network Inventory: 1 Billion
Handset Targeted Ads: Example Samsung Omnia
Handset Manufacturer Inventory Break Up
iOS – Apple’s OS RIM – Blackberry OSAndroid OS – Sony Ericsson
OS % of Inventory
Symbian 45%
Windows Mobile 3%
RIM 0.5%
Android 1%
iOS 0.5%
Total Network Inventory: 1 Billion
Handset OS Inventory Break up
Banner loads on the site On click the Application opens
The application loads
Application within Banner
Step 1 – About the tour Step 1 - About the Tour Step 2 – Experience the Car (Video)
Back button at the top. Can be replaced with Close button to exit the app
Step 3 – Gallery Step 3 – Gallery
Step 3 – Gallery Step 3 – Gallery Step 3 – Gallery
Expandable Banners with Skinning
Regular size WAP Banner
Expandable Banner
Upon Click
Configurable background Skin
Skin overlaps the site Content for more focus on the advertisement
Cricket Scorecard Branding
Scorecard Inventories: That’s Cricket and Cricket Nirvana
Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket
Estimated Impressions: 4-5 Million
Handsets: All
Operator: All
OS: All
Costs: TBA
MobiAdz Premium Network
• The most premium sites in the country including:
– News Business & Finance Channel:
• Moneycontrol (m.moneycontrol.com)
• IBN Live (m.ibnlive.com)
• Indian Express (m.indianexpress.com)
• Financial Express (m.financialexpress.com)
• Reuters (in.mobile.reuters.com)
• Oneindia (oneindia.mobi)
• Tech2 (m.tech2.com)
– Total available impressions : 100 mn/ Rate Card: 150 Gross CPM*
– Sports
• Cricket Nirvana (m.cricketnirvana.com)
• Cricbuzz (m.cricbuzz.com)
• That’s Cricket (http://cricket.oneindia.mobi)
– Total available impressions: 20mn / Rate Card: 100 Gross CPM*
* Rates for regular banners
Click to Landing Page
Click to Call
Click to Lead
Click to e-mail
Click to download
Other Click to Functionalities
Cricketnirvana That’s Cricket
Mobiluck 160by2.com Reuters India
IBN Live
Cricket & SportsCommunities & Social
Networking Premium News
MobiAdz Network Sites*
*Sample & Indicative Site List
THANK YOU