Download - Strategies to Improve Facebook Visibility
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Spendsetter is an Advocacy Marketing Platform that helps brands connect to fans with influence.
About Spendsetter
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A Look at Facebook
There are an estimated 1.39 billion
current monthly Facebook users.
(Source: Invesp)
The average time spent on Facebook per day per user is
40 minutes. (Source: Invesp)
On average, 1.19 billion people use Facebook
on their mobile devices per month.
(Source: Invesp)
1.4B 40 1.2B
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Facebook Organic Reach
Organic reach for business Pages on Facebook has slipped from a high of around 16% of all fans to as low as 2% of all fans.
Businesses are paying 122% more per ad unit on Facebook this year than they were in 2014.
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“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s
News Feed each time they log onto Facebook.”
Brian Boland VP Advertising Technology Facebook
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Find a strategy that works best for your specific audience.
Ages 20-35
Interested in the outdoors
Active on mobile
‘Like’ but don’t Comment
Don’t Focus on Buying Engagement
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Don’t Focus on Buying Engagement
Analyze past content and see what performed best.
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You won’t lose fans for not posting content… but you can lose fans (or have posts hidden) if you post too often
1. Don’t Over-Post
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Instead, find the days and times your audience is most active.
1. Don’t Over-Post
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Give your Fans content that encourages interaction.
2. Give Fans Content to Like or Comment on
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Content your fans ‘Like’ or Comment on show in their
friends’ News Feeds.
2. Give Fans Content to Like or Comment on
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3. Invite Fans to Events
Use Events to engage your audience offline, and expand your reach.
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When your audience RSVPs, it shows in their friends’ News Feeds.
3. Invite Fans to Events
Be sure to enable Check-ins!
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Instead of targeting sponsored posts to a specific audience,
target the friends of your fans.
4. Use Sponsored Posts in a Different Way
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Your first impression is more trustworthy when a person
sees their friend already Likes your brand.
4. Use Sponsored Posts in a Different Way
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6. Use Advocacy Marketing tactics
Advocacy marketing discovers and nurtures your most valuable fans, and encourages them to share your brand’s content.
Your Message
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6. Use Advocacy Marketing tactics
2xBrand Advocates spend 2x more than average customers.
Brand advocates recommend because of positive experiences with a company they love and a desire to help others.(Source: Branderati)
(Source: Deloitte)
92% of consumers trust brand recommendations from people they know.
92%(Source: Lithium Technologies)
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6. Use Advocacy Marketing tactics
Incentivize and reward your advocates for interacting with
and sharing your brand’s content.
• Bionic wanted to overcome one of the challenges that all brands face when it comes to social media: Facebook’s algorithm.
• On average, brand posts reach less than 3% of Bionic’s followers on Facebook and Twitter.
The Challenge
Customer Success: Bionic Gloves
What We Did
Customer Success: Bionic Gloves
+5,000pts10 Days
Who will be the master?
• Developed an advocacy program encouraging advocates to share news and content on the brand’s behalf.
• By pairing Spendsetter’s voting campaigns with popular PGA events, Bionic created excitement with “Who Will Win?” promotions. Advocates were rewarded for casting a vote and sharing.
• With the help of the Grip Crew,direct revenue from digital marketing channels is up 107.7%
• The use of the advocacy app also brought in 50% more transactions and doubled the number of website visits from digital marketing referrals.
• On top of that, the monetary value of a Bionic Gloves digital follower or fan increased by 190.9%
What We Achieved
Customer Success: Bionic Gloves
• Bionic’s Grip Crew had a 24.82% average organic reach per campaign, while Bionic’s Facebook brand page had 6.28% average organic reach per post.
• Bionic’s Grip Crew had a 21.89% average engagement per campaign, while Bionic’s Facebook brand page had a 0.31% average engagement per post.
What We Achieved
Customer Success: Bionic Gloves