Strategies for Online Marketing and Building your Online Presence
Presenter: Asif Anwar
About the Presenter
• Co-founder, iVive Labs
Former National Consultant, A2I
Co-founder, BIMPA
• Casual Search Engine Journal Blogger
• Started with Professional SEO in 2003
• Started Social Media Marketing in 2007
• Started PPC in 2008
ASIF ANWAR
@SEOPPCSMM
/asifanwarpage
www.seoppcsmm.com
Online Marketing Happens, When…
Someone or a company
• Searches and find your company in Google
• When a friend knows about you from your online activities and recommends you
• When you have fans and followers, because you provide good information
• When unknown someone says you are good at something and recommends you
What can you do online?
On the internet, you can
• Express ideas and showcase skills & experience
• Share all the above with everyone
• Interact with others and maintain 2 way communication
• Establish yourself as authority
• Measure impression, traffic, and influence
Get Started with
Online Branding
Analyzing Your Brand (Personal Branding)
• Can you own your actual name? (Asif Anwar)
• Is your name very common? (~20 of them by the same name)
• Can you add anything to your name? (Asif Anwar SEOExpert)
• Is there any nick name you use? (Pathik)
• What about a descriptor /pseudonym? (marketguru)
• Consider and choose a your brand (SEOExpert)
• Create a new term or phrase (SEOple – SEO People)
• Is geography a consideration? (SEOExpertBD)
Finalizing Your Brand
• Pick a brand name
• Google your brand name (Zero Google result is ideal)
• Assess your current reputation
• Check User Name availability with www.CheckUserNames.com
• Create Social Media account for your personal branding
• Create Good Contents and enrich your social media profile
• Get URL Vanity URLs for your profiles (e.g. instead of http://www.facebook.com/profile.php?id=1234567890 get http://www.facebook.com/asifanwar
Popular Social Media Allowing Pages or Blogs
Facebook = The most popular social media.
Google Plus = The social media by Google
Twitter = Your news media for spreading news
LinkedIn = Your professional network
Image Based Social Media = Pinterest, Instagram
Video sharing = YouTube, Flickr, Vimeo, etc.
Blog Networking = RSS Feeds, Blogspot , WordPress, Tumblr, Live Journal, Squidoo, Hubpages
Blogging
About Blogging & Its Importance
• Not always about writing articles
• Best way to embed all the rich contents in one place
• Process of expressing your ideas
• Weapon of mass promotion
• Best way to grow your online reputation
• Best way to engage audience
• Helps you to engage in social media in more professional way than other methods
• Create firm evidence for your competency
• Provide more evidence for competency
What to Blog?
• Participate in online community to understand the problem
• Create a support community to solve problems of clients
• Search for keywords that are frequently searched and try to provide information on those topics
• Understand your product or service very well and try to find best practices and blog about them
• Positively criticize competitors and engage in discussions
• Engage with influential people in your industry and express your image as knowledgeable professional by blogging
• These tips are just the tip of the iceberg. Use your innovative mind for professional blogging
Types of Online Marketing
Few Terms
Thanks!
Connect with Asif AnwarFB.com/asifanwarpathik
Twitter.com/SEOPPCSMMLinkedIn.com/in/asifanwar
Plus.Google.com/+AsifAnwar
Tumblr and Blog: www.seoppcsmm.com
