Download - Strategic Planning for Bloggers
Strategic Planning for Dynamic Bloggers
Deb Rox
@debontherocks
#typeamom
www.3smartgirlz.com
Strategic Planning
3 Reasons to Do Something:
Because it’s smart
Because it’s fun
Because it’s kindWhen done thoughtfully, strategic planning
can be all of the above.
Build a successful online publication?
Make it into print?
Grow your own business or work with brands?
Create & Share In the Digital Community of Artists?
Gather people? Teach? Make things happen?
Make a Statement, or 2
SWOT Analysis = Keeping it Real
SWOT Analysis
• Strengths – Identifying existing strengths in your skillset or the content you’ve created
• Weaknesses – Identifying existing weaknesses
• Opportunities – What market or artistic opportunities might there be? Where can you grow? What’s hot? Who needs you?
• Threats – What is not hot? What infrastructure needs attention? What could unravel?
Discerning Strategies to Meet Your Goals
• If my goal is to be an influential voice, I need:– Networks– Track record that includes public
speaking– Platforms
• If my goal is to be published, I need:– Development as a writer– A resume of previous publications
• If my goal is to represent brands, I need:– Access to decision makers– A professional service to offer
SWOT
Strengths Weaknesses
Opportunities Threats
How can you get there from here?
Gap analysis
Metrics and measures
Making choices
Planning actionable steps
Strategic decision making
Constant feedback loops
Finding help
Writing it downTactics are a series of specific actions necessary to support and accomplish the overall strategic plan. Break them down to deliverable actions, and you have a plan.
S pecific
M easureable
A chievable
R elevant
T ime-bound
Strategic Planning 101
• Mission & Vision
• Goals
• Strategies to meet those goals
• Analysis of Strengths Weaknesses, Opportunities & Threats
• Write SMART steps to take
• Find support
• Continually assess
www.3smartgirlz.com