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How is strategic planning Carried out at different levels of Organizations?
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Four Organization levels are
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CorporateDivision
Business UnitProduct
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Corporate&
DivisionStrategic Planning
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1.Defining the corporate mission statement
Provides a sense of •Purpose•Direction•Opportunity
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Mission without a Vision LooksOrdinary
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Good Mission Statements
•Limited Goals•Company’s Value Highlighted•Defines their Competetive Territory•Long Term Views•Short, sweet and memorable
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2.Establishing Strategic Business Units
Nestle’s SBUs
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Characteristics Of SBU:•Separate Entity•Has it’s own Competitors•Has a Manager for Strategic Planning
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3.Assigning Resources to each SBU
Through Portfolio Planning Models
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Mckinsey Matrix
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BCG Matrix
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4.Assessing Growth Opportunities
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Intensive Growth
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Integrative Growth:
Backward- Acquire SuppliersForward-Acquire RetailersHorizontal-Acquire Competitors
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Diversification Growth
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Business unitStrategic Planning
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SWOT Analysis
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Strengths and Weaknesses
Checklist analyzing in the fields of•Marketing•Finance•Manufacturing•Organization
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Opportunities:Problem Detection methodIdeal methodConsumption chain methodMarket opportunity analysis
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Threats:
Due to Unfavourable Trends
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Goal Formulation
Arranged HierarchiallyQuantitative ObjectivesRealisticObjectives-Consistent
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Strategy Formulation
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Porter’s Generic Strategies
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Strategic Alliances
ProductPromotionalLogistics AlliancesPricing Collaborations
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Program Formulation andImplementation
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&AUDIT CONTROL
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Thank you