Download - Strategic plan มหิดล61 - Mahidol University
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Strategic Planning (Value chain approach)
ศุภชัย เมืองรักษ์
Supachai Munagrux ผู้เชี่ยวชาญด้านการจัดการองค์กรสู่ความเป็นเลิศ
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Did You Know ?
“ If you can’t describe what you are doing as a process, you don’t know what you are doing. ”
-W. Edwards Deming
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eOrg.Structure
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Strategic Thinking
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ปัจจัยภายนอก • เศรษฐกิจ • สังคม • การเมือง • ธรรมชาติ • ผู้มีส่วนได้ส่วนเสีย
ปัจจัยภายใน
การ เปลี่ยน แปลง
Strategic Thinking
เป้าหมาย วิสัยทัศน์ พันธกิจ
PRIMARY ACTIVITIES
SUPPORT ACTIVITIES
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eOrganizational Excellence Framework
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eQuality & Strategic Management Model
Goals
Objectives
Vision
Strategic Planning
Action Planning
Work System (Business Process)
Work Process (Sub Process)
Business Model
Internal & External Factors
Business Key Factors
Mission
Core Values
Core Competency
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eStrategic Plan Model
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eBusiness Model Generation
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eBusiness Model Generation
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eBusiness Model Generation
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eStakeholder Model
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Strategic Planning
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1 การวิเคราะห์สภาพแวดล้อม
2 การจัดวางทิศทางขององค์กร
3 การกำหนดแผนกลยุทธ์
4 การปฏิบัติงานตามกลยุทธ์
5 การควบคุมเชิงกลยุทธ์
Strategic Management Processes
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eSWOT Matrix
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eStrategic Advantages / Challenges
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S จุดแข็ง
W จุดอ่อน
O โอกาส
T อุปสรรค
Goals
SWOT/TOWS Matrix
S1 S2 S3 S4 S5
W1 W2 W3 W4 W5
O1 O2 O3 O4 O5
T1 T2 T3 T4 T5
กลยุทธ์ SO กลยุทธ์ WO
กลยุทธ์ ST กลยุทธ์ WT
SO1 SO2 SO3
ST1 ST2 ST3
WO1 WO2 WO3
WT1 WT2 WT3
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Balanced Scorecard
BSC
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eBSC Concept :
Do things right Do the right things
BSC objectives
Do the right things right
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Knowledge, Skills, Systems, and Tools
Financial Results
To Build the Strategic Capabilities..
Needed to Deliver Unique Sets of Benefits to Customers...
To Drive Financial Success...
And Realize the Vision
Equip our People...
Internal Capabilities
Customer Benefits
BSC : Cause - Effect Diagram
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eStrategy Map
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Strategic Theme: Operating Efficiency
Profits and RONAFinancial
Learning
Ground crew alignment
Lowest prices
Fewer planes
Customer
InternalFast ground turnaround
(Strategy) Map
On-time Service
Attract & Retain More Customers
Grow Revenues
BSC : Balanced Scorecard
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Objectives
•Fast ground turnaround
Objectives: What the strategy is trying to achieve
Targets•30 Minutes •90%
Targets: The level of performance or rate of improvement needed
•Cycle time optimization
Initiatives: Key action programs required to achieve targets
InitiativesMeasures•On Ground
Time •On-Time
Departure
Measures: How success or failure (performance) against objectives is monitored
BSC : Balanced Scorecard
(Strategy) Card
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Objectives KPI Target
Outcome
Output
Process
BSC : Value chain
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Objectives Milestones
• Provide technology & resources
• % new technology used by staff
• Learning assessment project
Inte
rnal
Lear
ning
Cus
tom
er
Accountable
• HR Committee
• $ xxxx
Resource Alloc.
Targets InitiativesMeasuresVisionMission
• Provide personalized care
• Customer satisfaction survey rating
• ‘04 xx% • ‘05 xx% • ‘06 xx%
• Survey drafted by 6/04
• Deadline met
• Mkg. Team
• $ xxxx
To p
rovi
de t
op-n
otch
hea
lthc
are
to
our
com
mun
ity
Be
the
com
mun
ity
hosp
ital
of
choi
ce
Longer Term (3-5 year) View Shorter Term (Annual) View
Strategy
“Leadership”
Tactics
“Management”
• Service level spot check rating
• Electronic notes project
• Dept. Chairs• Complete by 2004
• All patients logged in
• $ xxxx• Keep patients informed
• ‘04 xx% • ‘05 xx% • ‘06 xx%Fi
nanc
ial
• Grow high-margin service
• % revenue from high-margin services
• ‘04 xx% • ‘05 xx% • ‘06 xx%
• Develop organization- wide survey
• ‘04 xx% • ‘05 xx% • ‘06 xx%
Strategy and Map
L4
P1 P2
F1
F2
C1
BSC : Balanced Scorecard
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BSC provides a framework for describing strategy and managing its execution (“Strategy Focused Organizations”)
BSC provides a framework for aligning the governance process and promoting greater transparency
MAN
AGEM
ENT
GO
VERN
ANCE
Employees
Shareholders Board CEO
Corporate
Group
Division
SBU SBUSBUSBUSBU
KPI Deployment
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Initiatives &
Action Plan
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eAction Plan : Project Charter
วัตถุประสงค์ (Output/Outcome)
ตัวชี้วัด (KPI – Lag/Lead)
บทเรียนในอดีต (Past performance)
ขั้นตอนที่สำคัญก่อน การดำเนินงาน (Pre-work)
ทฤษฎี หลักการ (Method/Principle)
ความต้องการของ ลูกค้า/ผู้มีส่วนได้เสีย (Key Customer & Stakeholder-needs)
เครื่องมือ (Tools)
หน่วยงานผู้รับผิดชอบ (Owner - support)
แนวปฏิบัติที่ดี (Best Practices)
แนวปฏิบัติหลักสู่ความสำเร็จ (Key Action / Initiative) แผนปฏิบัติการ
(Action Plan)
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eStrategic Advantages / Challenges
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Action Plan : Form
Plan
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Action Plan : Form
Plan
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Action Plan : Form
Plan
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Q & A
Q & A
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ศุภชัย เมืองรักษ์ BE Management Supachai Muangrux Expert
BEBusiness Excellence Consulting & Services
Tel : 081-423-5881
Thank you