Download - Strategic Management Project
![Page 1: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/1.jpg)
STRATEGIC MANAGEMENT
![Page 2: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/2.jpg)
![Page 3: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/3.jpg)
ABOUT THE PRODUCT
Youth magazine in competition with JAM Magazine.
Monthly magazine
Tie-up with NGO, College Unstoppable.
To be launched in Mumbai.
Targeting colleges and schools for penetration
A panel of top professors from top colleges with whom the students can directly interact.
A panel of top CEOs from across the country with whom normal public can interact. A panel of youth icons to be invited as guest editors.
![Page 4: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/4.jpg)
MISSION STATEMENT
Empowerment of the youth in educational and career sectors
![Page 5: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/5.jpg)
VISION STATEMENT
Young India achieving its own career and education perspective
![Page 6: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/6.jpg)
BUSINESS MODEL
Tie up with College Unstoppable Social Angle Advertising One Magazine representative in all
colleges Panel of CEOs, Professors, Celebrities Counseling for 10th-12th students, BPOs Social networking Blogs for all the colleges
![Page 7: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/7.jpg)
TEAM wHAT nEXT ..??
SHIKHA K.T
Editor and HR manager
Roll no. 3019
![Page 8: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/8.jpg)
EDITORIAL STARTEGY
Contents of magazine
Meet the editor
Contents
Letters
Course – Recourse
Coolage –College
Wassup..!!!
Success / km
Mark the Market
G.K Theek He ???
Test it out
Now that’s funny
My views
Feast the fest
Contact us
wHAT nEXT ??...
![Page 9: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/9.jpg)
HUMAN RESOURCE STRATEGY
Linking the departments
I. Marketing
II. Finance
III. Research and Development
IV. Public Relations
2. Design the salary package 3. Recruiting new personnel 4. Determine bonus and incentives
![Page 10: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/10.jpg)
Editorial & HR
Finance
Public Relations
Marketing
R & D
![Page 11: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/11.jpg)
TEAM wHAT nEXT ..??
SANCHIT GANGAR
Marketing manager
Roll no: 3013
![Page 12: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/12.jpg)
MARKETING STRATEGY
Tie up with colleges and schools
Promote in the schools and colleges
Initial month free distribution of soft copies
Appoint one representative in each college for promotion purposes
Establish contacts with teachers
After a year, distribute free expert adivce cds with the copy
![Page 13: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/13.jpg)
MARKETING STRATEGY
Free counseling seminars
Database
Subscription :- Yearly @ Rs.240 Rs.200
Half-yearly @ Rs.120 Rs.100
Tie up with newspapers
Promotion at book stalls in Railway Station
Stall on the result day in schools
Promotional videos in college fests
![Page 14: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/14.jpg)
CHALLENGES
Circulation
Promotion
Competition
Expansion
![Page 15: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/15.jpg)
SAUMYA KOTIAN
Digital Marketing Manager
Roll No:3024
TEAM wHAT nEXT ..??
![Page 16: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/16.jpg)
DIGITAL MARKETING MANAGEMENT
Online Website
Facebook page
Blogs for colleges and schools
User Account on websites
After one year launch a wHAT nEXT ??… app
![Page 17: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/17.jpg)
DIGITAL MARKETING MANAGEMENT
Youtube channels of our career counselor speaking on various stress busters
Youtube channels also will focus on career counseling by our experts
Entire co-ordination with Marketing manager and Financial Manager
![Page 18: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/18.jpg)
CHALLENGES
Promotion, website and maintenance
Online Competition
Expansion the E-marketing
Operating cost in maintenance through online markets
Circulation via online websites
![Page 19: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/19.jpg)
SAGAR KHASIA
Public Relations Officer
Roll No: 3022
TEAM wHAT nEXT ..??
![Page 20: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/20.jpg)
PUBLIC RELATION STRATEGY
Contact well known people from top institutions for write ups in success / km
Contact the co-ordinators of various colleges and schools for promotion
Ask person incharge for permission to conduct seminars
![Page 21: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/21.jpg)
PUBLIC RELATION STRATEGY
Celebrity Enrollment
Contact the person incharge for tie ups with newspapers and BPO’s
In case of free counselling, respond to calls
Maintain relations with those wishing to advertise
Major communication and co-ordination with the editor and marketing manager
![Page 22: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/22.jpg)
CHALLENGES
Expansion
Liaison with all top colleges
Relations with well known members
Status update in case of celebrities coming in
![Page 23: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/23.jpg)
SONAL JOSHI
Research and Development Executive
Roll No: 3018
TEAM wHAT nEXT ..??
![Page 24: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/24.jpg)
Create &
Style
Talk &
Stock
RESEARCH & DEVELOPMENT STRATEGY
![Page 25: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/25.jpg)
TALK & STOCK STRATEGY
Research conducted on 100 young students from colleges and schools
Research conducted on 50 working professionals
Analysis of market demand in job and educational sectors
Analysis of expectations of youth from the magazine
![Page 26: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/26.jpg)
TALK & STOCK STRATEGY
Overview of the likes and dislikes of the young masses
Research on the reading ability of students to determine the market size
On the basis of estimates of demand, discuss with the editor regarding articles to be published
![Page 27: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/27.jpg)
CREATE & STYLE STRATEGY
Research amongst students on preference of art in case of designing
Conduct surveys on current trends in design and fashion
Overall look of the magazine
Overall segregation of advertisements and write ups to be placed
Photoshoots to be conducted in case of necessity
Entire co-ordination with the editor
![Page 28: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/28.jpg)
CHALLENGES
Product development and maintenance of Operating cost
Align with the changing trends and operate at the cost prescribed
Research may differ on basis of culture and mentality of people and may result in false data
![Page 29: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/29.jpg)
VIBHA SHAH
Financial Manager
Roll No: 3017
TEAM wHAT nEXT ..??
![Page 30: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/30.jpg)
FINANCIAL STARTEGY
Capital contribution by 6 members – Rs 2 lakh each
Contribution from private savings and borrowings from friends and family at no rate of interest
Equal profit sharing ratio
Reduction in operating cost
No misery in marketing expenses
![Page 31: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/31.jpg)
FINANCIAL STARTEGY
Office owned by family member
Maintenance of Books of Records
Bank Accounts
Registration done the holder of office
Entire co-ordination with Public Relations Officer and Marketing mangers
![Page 32: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/32.jpg)
CHALLENGES
Revenue Generation
Sustainable Partnerships
Legal Aspects
Operating Profit
Operating cost
![Page 33: Strategic Management Project](https://reader035.vdocuments.us/reader035/viewer/2022062617/54bd135e4a79591f298b45af/html5/thumbnails/33.jpg)
THANKYOU