Download - Strategic applications of twitter
![Page 1: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/1.jpg)
Strategic Applications of Twitter
Ali Anani
![Page 2: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/2.jpg)
Strategy
For me strategy is knowing your current position and why to decide where to go.
Strategy has many definitions;
”
![Page 3: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/3.jpg)
Strategy
Social sites such as Twitter provides as an important tool in defining your current position
![Page 4: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/4.jpg)
Knowing Your Current Position with
![Page 5: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/5.jpg)
Extracting words from millions of Twitter* messages revealed the happiness state of the USA. What is more mesmerizing is that to see the nation's mood vary in near-real time
*Twitter mood maps reveal emotional states of America, by Celeste Biever
![Page 6: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/6.jpg)
Nights
Publish
Don’t
on
Thursday
![Page 7: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/7.jpg)
The emotional words contained in hundreds of millions of messages posted to the Twitter may hold the answer.
![Page 8: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/8.jpg)
That’s what Computer scientist Alan Mislove & his team calls it at Northeastern University in Boston
![Page 9: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/9.jpg)
and across the country happiness peaks each Sunday Morning,
with a trough on Thursday Evenings.
They have found that these "tweets" suggest that the west coast is happier
than the east coast,
![Page 10: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/10.jpg)
![Page 11: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/11.jpg)
You Could Also Know
Your Current Position with Twitter
![Page 12: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/12.jpg)
Happiness is proportionally linked to productivity.
![Page 13: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/13.jpg)
So, if the happiness score is low we know where we stand and to what happiness scale we should aim for.
Happiness is proportionally linked to productivity.
![Page 14: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/14.jpg)
offers many tools
![Page 15: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/15.jpg)
HAPPINESS SCORE That can check your
![Page 16: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/16.jpg)
Its metrics include (a) Influence score, which is basically your
popularity score on Twitter (b) signal-to-noise ratio (c) one’s tendency to ‘retweet’ (d) velocity the rate one’s updates on Twitter and clout based on how many times one is cited in tweets.
![Page 17: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/17.jpg)
![Page 18: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/18.jpg)
My Results- I knew where I stand. I wanted to improve my engagement in Twitter. I put SMARTER goals. Here is be progress. I plan to increase my influence to 30 in three months
![Page 19: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/19.jpg)
TWIST offers trends of keywords or product name, based what Twitter users are tweeting about
![Page 20: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/20.jpg)
is useful to reveal tweeting behavior of any Twitter users. It consolidates and collates Twitter activity data and present them in colorful graphs.
![Page 21: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/21.jpg)
(Here s Mine)
![Page 22: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/22.jpg)
(This Is My Tweet Density During the Week)
![Page 23: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/23.jpg)
(This Is My Tweet Cloud)
( Slideshare Is My Prime Activity )
![Page 24: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/24.jpg)
Twitter Friends
This tool focuses on
conversation and
information aspects of Twitter users’ behaviors
![Page 25: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/25.jpg)
Twitter Friends
( I am Engaged with E-WOT Where Does E-WOT Stand )
![Page 26: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/26.jpg)
( I am Engaged with @Appitive Where Does Appitive Stand )
Twitter Friends
![Page 27: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/27.jpg)
(@Appitive engagement profile)
Twitter Friends
![Page 28: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/28.jpg)
(I am engage with @Appitive | How do I compare)
Twitter Friends
![Page 29: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/29.jpg)
(I am engage with @Abhishekshah | How do I compare)
Twitter Friends
![Page 31: Strategic applications of twitter](https://reader034.vdocuments.us/reader034/viewer/2022052621/5584b688d8b42a96768b4a53/html5/thumbnails/31.jpg)
The setting of SMART and SMARTER goals requires knowing where we stand (our current position) first. Twitter provides an excellent venue for doing that.
Conclusion