Download - Straight From Google What You Need To Know
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Straight from Google: What You Need to Know
Matt CuttsWordCamp
May 30, 2009mattcutts.com/blog/
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Why do you blog?
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Why do you blog?
Fame
Access
Attention
Money
Rankings
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Why do you blog?
Fame
Access
Attention
Money
Rankings
Doing it for fun! Poems, rants, daily thoughts Keeping up with family Posting recipes Deep desire to post cat pics
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Emmy
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If you're blogging for yourself:You've already won!
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"I want to do better in Google."
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WordPress is a great choice
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WordPress takes care of 80-90% of(the mechanics of)
Search Engine Optimization (SEO)
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My plugins
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How does Google crawl?
We crawl roughly in decreasing order of PageRank
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What's PageRank?
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What's PageRank?
The number and importance of links pointing to you.
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What's PageRank?
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Avoid Backlink Obsession (BO)
“Why are my 297 links:
1 x PR7 + 25 x PR6 + 151 x (PR5 and PR4) + 120 x (PR3)
are nothing in Google's eyes compared with my competitor's site which only has got 59 links
(4 x PR6 + 38 x PR5 + 17 x PR4)
That site is the first for the normal KW query and for allinanchor. How can it be true?"
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How does Google rank pages?You want to be relevant and reputable
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Being Relevant
Ask yourself:
• What do I love?• What am I really good at doing?• What do I have to say?
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SEO tips: keywords
• Think about the keywords that users will type. Include them naturally in your posts"usb drive""thumb drive""flash drive""pen drive"
• ALT attribute are handy (3-4 relevant words)• Don't forget image search, videos, etc.
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What will your visitors type?
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Keyword tool - brainstorm!
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Url structure
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Tweaking titles, urls, content
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SEO tips: keywords
• Use categories that are also good keywords• Keywords in url paths: example.com/my-keywords
o Dashes are besto Next best is underscoreso No spaces is worst
• Someone should ask me: what if I've already done my site? Should I change things?
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Don't overdo it
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Being relevant: summary
• Find something you're passionate about• Write often!• Pay attention to the mechanics, but don't overdo it
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Gaining a Reputation
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Be interesting
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Update often
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Apply Katamari Philosophy
Credit: LaMenta3
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Gaining Reputation• Provide a useful service
o Eric Goldman - blawger about legal issues & search• Do original research or reporting
o Danny Sullivan - compared spam on Gmail, Yahooo Louis Gray - watched his referrers
• Give great informationo Lifehacker - High-quality tutorials and guides
• Find a creative nicheo icanhascheezburger, F@#$ My Life, One Sentenceo Penny Arcade, xkcd
• Write some code• Live blogging!• Make lists ("11 reasons why WordCamp ruled")• Create controversy• Meet folks on Twitter, Facebook, FriendFeed
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Make a video
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Google tools can help
• Webmaster console at google.com/webmasters/• Google Analytics• FeedBurner: MyBrand for free
feeds.mattcutts.com instead of feeds.feedburner.com• Google Website Optimizer• Custom Search Engine: free site search• AdSense
<!-- google_ad_section_start --><!-- google_ad_section_end -->
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"Free" links - google.com/webmasters/
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Google.com/webmasters/
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Google.com/webmasters/
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Evergreen content - Google Analytics
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FeedBurner
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Avoid shortcuts and scams
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"Google Money Tree"
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Avoid paid posts
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Security
Keep your WordPress and web server updated!!
http://www.americannaziparty.com/news/archives.php
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.. /blog/wp-content/uploads/authors/Pletal.html
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Security tip: add .htaccess in /wp-admin
AuthUserFile /dev/nullAuthGroupFile /dev/nullAuthName "Access Control"AuthType Basic<LIMIT GET>order deny,allowdeny from all# whitelist home IP addressallow from 123.45.67.89# whitelist work IP addressallow from 123.45.67.98</LIMIT>
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Thanks to WordPress/Automattic
- Automatic updates - Protect the /wp-content/ directory
- rel=canonical . Built into wordpress.com. Download 2.8!
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Thanks!
mattcutts.com