NETSIL UOY
SEKAM SEKAM TAHW?
WHAT MAKES YOU YOU
LISTEN?
What would you like to tell?
And why does your story matter?
And why will it stick?
WHY DO WE TELL STORIES?
Because it creates meaning to our lives!
It’s the earliest way of communication over time…
Stories help to ‘structure’ life…
And to connect with other worlds…
Tolkien
“Art of Storytelling connects different worlds”“Art of Storytelling connects different worlds”
Fantasy – Escape – Consolation - Healing
Make us learn..
Belle & The Beast – Anderson (1800) & Basile (1575)Belle & The Beast – Anderson (1800) & Basile (1575)Brothers Grimm – 1785Fairytales of Mother Goose – 1650
Modern stories
Storyteller was…“The treasurer of the tribe identity”Storyteller was…“The treasurer of the tribe identity”
Storyteller was…A new time arises in which we long for
“The treasurer of the tribe identity”A new time arises in which we long for authenticity
And search for new times to satisfy our And search for new times to satisfy our needs to connect to each other (toms shoes)
A society that transforms from consumption A society that transforms from consumption to sustainability. From profit to value.
Feminine
values becomevalues become
more important
than masculine
values
With new storiesWith multiple layarsWith multiple layarsMultidimensional
BEELD OBAMABEELD OBAMA
StoriesInform, so you don’t have to experience it yourself.Are a rehearsal of life itself
# Connect# Share values# Share values# Share knowledge# Put things in the right perspective# Give direction (and make it easier to choose)# Stimulate action# Heal
WHAT MAKES A GOOD STORY?//THE INGREDIENTS
beginning middle end
Building a story
beginning middle end
Listener ‘reads’ the construction
beginning middle endbeginning middle end
Elementen van een verhaal
beginning middle end
Time
Space Plot
Persona’s
beginning middle end
Time…
Second person view
1st person view
Third person view
Present Past Future
1st person view
"I could picture it. I have a rotten habit of picturing the bedroom scenes of my friends. We went out to the Cafe Napolitain to have an aperitif and watch the evening crowd on the Boulevard."evening crowd on the Boulevard."
2nd person view
"You are not the kind of guy who would be at a place like this at this time of the morning. But here you are, and you cannot say the terrain is entirely unfamiliar, although the details are fuzzy.”although the details are fuzzy.”
3nd person view
“The crowd started to move to the music, as the rhythm got stronger and swept them up…”
Space…
Ruimte
• DE VERHAAL TENT
Verteltent van Guy Daniels.be
Plot and tension…
Persona’s…
• Nog invullen
Media add dimension to a Media add dimension to a story
Cross-over from different media
video multimedia telecommunication
Transmedia storytelling
A transmedia story unfolds across multiple media
platforms, with each new text making a
distinctive and valuable contribution to the
whole. In the ideal form of transmediawhole. In the ideal form of transmedia
storytelling, each medium does what it does best
– so that a story might be introduced in a film,
expanded through television, novels, and comics;
its world might be explored through game play or
experienced as an amusement park attraction.
(Jenkins, 2006)
So… So… what makes a good story?
Make it stick, by telling, showing, involving and touching people!
• VOORBEELD
• VOORBEELD
Telling a story //mapping things
Telling a story //demonstrating it
Telling a story //with colour
Let’s colourTelling the story of Rio(powered by Akzo Nobel)
//Telling a story //through the eye of the beholder
//Telling a story //using metaphors
Telling a story//making heroes
Telling a story//by changing the context
Telling a story//by making it real real simple
Telling a story//by comparison and graphics
Telling a story//through the eyes of another
Telling a story//using unexpected materials
Telling a story// with a postcard
Telling a story// comparing
Telling a story// with humour
Telling a story// relevant for the listener (local)
Telling a story// badly…
The story about //water
Thanks!www.indegarage.nl