Download - Storytelling, CASEVI, 9 Jan 2012
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Telling Your Story:How Ideas, Words and Images Can Come Together
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Think of three stories — books or movies that you love.
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They simplify.
They are memorable.
They help us relate.
Why tell stories?
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Think of your three favorite characters from books or movies that you love.
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What are the parts to a story?
Character PlotSetting
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Where do we find stories?
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Think of a favorite or interesting:
• faculty member
• student
• alumnus
• staff member
• donor or booster
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• Why they love their field
• What they think of students
• Why they teach or research what they do
• More about their personal lives, hobbies, interests
FACULTY
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• Why they came to Our College
• Their hopes, dreams and plans
• Their experiences in the classroom, labs and field
STUDENTS
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• Their memories of their college experience
• Their experience in the workplace
ALUMNI
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• How they view Our College
• Why they do what they do
STAFF
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• How they interact with students, faculty, staff
COMMUNITY
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To whom do we tell these stories?
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To whom do we tell these stories?
To the same audiences.
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Do you know your institution’s mission? What is your brand?
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It makes a good story even better
It adds style and imagery
What is storytelling?
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What avenues do you have for telling your institution’s stories?
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Storytelling in the digital age
DocumentarySoundImages and Video
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What stories or traditions does
everyone at your institution
know about?
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What stories do you know about your institution that not enough people know?
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Key Pointers
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Own it. Make it your story. Embrace it fully.
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Tell it earnestly, enthusiastically and expressively.
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Know it by heart.
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Pay attention to pacing.
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Pass on wisdom.
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Help people see themselves in the world you create.
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The story of your institution is the story of its people.
It is a spirit, not a timeline.
It is organic, not linear.
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Graham Garner
Assoc. VP for Marketing and Communication
Wartburg College
Social media handle: garnergraham
[email protected] or [email protected]
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