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freedom
STOP!
You’re Annoying People Learn how to enthrall
them instead
![Page 2: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/2.jpg)
A brand is a relationship…
@leighgeorge
freedom
![Page 3: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/3.jpg)
but a lot of times brands don’t make us very happy
freedom
@leighgeorge
![Page 4: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/4.jpg)
Brands visually assault and interrupt
freedom
@leighgeorge
![Page 5: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/5.jpg)
SCREAMING.DOESN’T.WORK.
freedom
@leighgeorge
![Page 6: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/6.jpg)
Brands try to join our conversations
freedom
@leighgeorge
![Page 7: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/7.jpg)
Brands, I don’t want to be your friend
@leighgeorge
freedom
![Page 8: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/8.jpg)
And I REALLY don’t want your marketing
Google Trends: “How to unsubscribe”
freedom
@leighgeorge
![Page 9: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/9.jpg)
What went wrong?
freedom
@leighgeorge
![Page 10: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/10.jpg)
Empathize with your customers
freedom
@leighgeorge
![Page 11: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/11.jpg)
Understand what they are trying to do
freedom
@leighgeorge
![Page 12: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/12.jpg)
@leighgeorge
Make it easy to get things done
freedom
![Page 13: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/13.jpg)
Make the experience convenient
freedom
@leighgeorge
![Page 14: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/14.jpg)
freedom
@leighgeorge
Design with empathy
![Page 15: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/15.jpg)
Make doing business with you easy and enjoyable
freedom
@leighgeorge
![Page 16: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/16.jpg)
Make demos buzz worthy
freedom
@leighgeorge
![Page 17: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/17.jpg)
Make people feel special
freedom
@leighgeorge
![Page 18: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/18.jpg)
Create an emotional bond
freedom
@leighgeorge
![Page 19: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/19.jpg)
Don’t forget
@leighgeorge
1. Your customers don’t want to be marketed to; they want to get something done—and feel good about it
2. Practice empathy, understand what they need and consider how your purpose intersects with their passions and the challenge they’re trying to solve
3. Make them feel special by making sure every interaction they have with you is authentic, unique and memorable
freedom
![Page 20: Stop! You're annoying people. Learn how to enthrall them instead](https://reader031.vdocuments.us/reader031/viewer/2022030304/587a0d5a1a28ab01268b720b/html5/thumbnails/20.jpg)
Leigh George, PhD CEO, freedom
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Let’s stay in touch
freedom
@leighgeorge
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Slide 1: Khttp://media1.s-nbcnews.com/j/streams/2013/January/130117/1B5582801-tdy-121003-dating-cellphone-01.today-inline-large.jpgSlide 2: All rights reserved by annstheclaf, FlickrSlide 3: http://cdn.theatlantic.com/static/mt/assets/politics/baby%20cries%20bush.jpgSlide 4: http://www.edwardsragatz.com/billboards-and-the-bill-of-rights-will-it-reduce-highway-clutter/Slide 5: http://www.slate.com/blogs/xx_factor/2013/11/06/yelling_at_your_kids_don_t_do_it_oops_you_just_did.htmlSlide 6: http://mashable.com/2014/12/05/public-relations-industry/#C7TzeDCYBsknSlide 7: http://pandawhale.com/post/30708/im-not-like-a-regular-mom-im-a-cool-momSlide 8: Google TrendsSlide 9: http://www.thea-blast.org/wp-content/uploads/2012/11/noahthree.jpgSlide 10: http://hamptonroads.com/2010/09/beach-eats-few-changes-taste-unlimited Slide 11: Leigh GeorgeSlide 12: Apple and Ally screenshotSlide 13: Dominos screenshotSlide 14: http://www.fastcodesign.com/3050294/innovation-by-design/slacks-workplace-revolution?utm_source=facebookSlide 15: Solestruck screenshotSlide 16: Leigh GeorgeSlide 17: Leigh George Slide 18: All rights reserved by annstheclaf, FlickrSlide 19: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/
Image Creditsfreedom
@leighgeorge